What are the responsibilities and job description for the Product Marketing Manager position at ORBCOMM?
Join Us as a Product Marketing Manager – Transportation!
Are you ready to make a significant impact in an innovative environment? At ORBCOMM, we’re on the hunt for a passionate Product Marketing Manager for our Transportation Line of Business.
Why You’ll Love Working Here:
As an experienced and strategic Product Marketing Manager you will define and drive the positioning, value propositions and messaging for our IoT solution portfolios within the transportation industry. In this role, you will develop buyer personas, target audience segmentation, and go-to-market strategies while equipping Sales with the tools and insights needed to support funnel conversion and revenue growth. You will also lead the product launch process, ensuring alignment across teams and a successful go-to-market execution.
With a flexible hybrid working schedule, you can enjoy the best of both worlds—engaging in-person collaboration at our Sterling, VA office, while also enjoying the autonomy and comfort of remote work.
What You’ll Do
You’re a strategic thinker with a knack for operational excellence, ready to tackle multiple priorities with agility and grace. If you have:
About Us
At ORBCOMM, we’re pioneers in IoT technology, that drives innovation and empowers our clients to make data-driven decisions. Our industry-leading solutions enable customers to boost productivity, streamline operations and increase their bottom line. With over 30 years of experience and the most comprehensive solution portfolio in the industry, we enable the management of millions of assets worldwide across diverse sectors including transportation, heavy industries, satellite, and maritime. Discover how ORBCOMM is transforming industries and unlocking the potential of data to drive meaningful change by visiting us at www.orbcomm.com !
Ready to Join Us?
We believe that our people are our greatest asset. Your skills and passion can help us achieve remarkable things! If you’re seeking a thrilling career opportunity in a vibrant, growth-oriented environment, ORBCOMM is the perfect fit for you.
We are committed to building a diverse and inclusive workplace and appreciate all applicants for their interest in joining our team. Only candidates selected for an interview will be contacted.
At ORBCOMM, we are also dedicated to ensuring accessibility and are pleased to offer accommodations for individuals with disabilities upon request throughout all aspects of the selection process.
Are you ready to make a significant impact in an innovative environment? At ORBCOMM, we’re on the hunt for a passionate Product Marketing Manager for our Transportation Line of Business.
Why You’ll Love Working Here:
As an experienced and strategic Product Marketing Manager you will define and drive the positioning, value propositions and messaging for our IoT solution portfolios within the transportation industry. In this role, you will develop buyer personas, target audience segmentation, and go-to-market strategies while equipping Sales with the tools and insights needed to support funnel conversion and revenue growth. You will also lead the product launch process, ensuring alignment across teams and a successful go-to-market execution.
With a flexible hybrid working schedule, you can enjoy the best of both worlds—engaging in-person collaboration at our Sterling, VA office, while also enjoying the autonomy and comfort of remote work.
What You’ll Do
- Competitive Analysis: Research and analyze competitors’ products, positioning, and market strategies to inform strategic decisions.
- Product Launches: Drive the product launch process, coordinating with cross-functional teams to ensure timely and successful go-to-market execution.
- Positioning & Messaging: Develop and communicate compelling value propositions, messaging frameworks and go-to-market strategies for transportation product portfolios.
- Personal Development: Define target audiences and create detailed buyer personas to guide marketing and sales efforts.
- Sales Enablement: Provide sales teams and partners with tools and content to effectively position, qualify, and sell products.
- Campaign Support: Partner with the Demand Generation team to ensure campaigns reflect product positioning, value propositions, and target audience insights.
- Customer Insights: Become a subject matter expert on customer needs and pain points by monitoring industry trends, engaging with partners and collaborating with Sales.
- Content Development: In partnership with the Creative team, oversee the creation of marketing collateral, including briefs, presentations, email campaigns, videos, blogs and webinars.
- Partner Support: Foster relationships with technology and channel partners to amplify product strategy and launches effectively.
- Awareness & Demand Generation: Support broader marketing initiatives to create awareness and generate leads for the transportation portfolio.
You’re a strategic thinker with a knack for operational excellence, ready to tackle multiple priorities with agility and grace. If you have:
- Experience: 5-10 years of B2B product marketing, ideally with experience in technology, IoT, SaaS, or telematics solutions.
- Skills: Strong background in positioning, messaging, storytelling and developing value propositions tailored to target audiences.
- Project Management: Proven ability to manage multiple projects with a high degree of organization, ownership and attention to detail.
- Communication: Exceptional verbal and written English communication skills.
- Industry Knowledge: Experience in the North American transportation sector is highly desirable.
- Teamwork: Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.
About Us
At ORBCOMM, we’re pioneers in IoT technology, that drives innovation and empowers our clients to make data-driven decisions. Our industry-leading solutions enable customers to boost productivity, streamline operations and increase their bottom line. With over 30 years of experience and the most comprehensive solution portfolio in the industry, we enable the management of millions of assets worldwide across diverse sectors including transportation, heavy industries, satellite, and maritime. Discover how ORBCOMM is transforming industries and unlocking the potential of data to drive meaningful change by visiting us at www.orbcomm.com !
Ready to Join Us?
We believe that our people are our greatest asset. Your skills and passion can help us achieve remarkable things! If you’re seeking a thrilling career opportunity in a vibrant, growth-oriented environment, ORBCOMM is the perfect fit for you.
We are committed to building a diverse and inclusive workplace and appreciate all applicants for their interest in joining our team. Only candidates selected for an interview will be contacted.
At ORBCOMM, we are also dedicated to ensuring accessibility and are pleased to offer accommodations for individuals with disabilities upon request throughout all aspects of the selection process.
