Orchard is on a mission to disrupt the multi-billion-dollar market research in a big way. We are home to bold thinkers who thrive in dynamic, fast-paced environments.
We’re looking for a VP of Growth & Customer Strategy that blends visionary leadership with hands-on execution—someone who can inspire customers, rally teams, and roll up their sleeves to drive growth. You must be a collaborative player-coach that loves creating order from chaos and is energized by chasing growth and pushing boundaries.
If this sounds like you, let's connect!
About Orchard
Orchard is a Chicago-based predictive insights solution transforming how global brands research, test, and launch products. We work with some of the world’s largest brands – including Procter & Gamble, Church & Dwight, Unilever, Intuit, Kraft Heinz, and Clorox – to predict how their consumers will behave in the real-world.
The Role
As we scale, we’re looking for a strategic and results-driven VP of Growth & Customer Strategy to spearhead revenue expansion, deepen customer relationships, and position Orchard as an industry leader.
In this role, you will lead growth & product marketing, account management & customer expansion, and relationship-based selling & strategic client engagement. This cross-functional executive leadership role requires both deep functional expertise as well as proven track record of driving revenue growth.
Key Responsibilities
1. Growth & Product Marketing
- Develop and execute go-to-market strategies for new and existing solutions.
- Lead account-based marketing (ABM) and demand generation strategies tailored to enterprise clients.
- Collaborate with the product and client teams to refine messaging based on customer needs and market trends.
- Position Orchard as an industry thought leader through content and events.
2. Account Management & Customer Expansion
Lead and scale a high-performing account management team focused on enterprise relationships.Define and execute customer growth plans that maximize upsell, cross-sell, and retention opportunities.Ensure teams deeply understand and proactively address customer pain points with strategic solutions.Implement client service initiatives to enhance engagement and lifetime value.3. Relationship-Based Selling & Strategic Client Engagement
Serve as a trusted advisor to C-level executives and senior stakeholders in client organizations.Establish customer advisory boards, executive briefings, and strategic workshops to strengthen relationships.Identify and lead consultative sales opportunities that align with client business objectives.Create a customer advocacy program to showcase success stories and drive referrals.4. Cross-Functional Leadership
Align marketing, sales, product, and client service teams to drive revenue growth.Develop a metrics-driven approach to measure customer retention, expansion, and satisfaction.Lead training programs to equip account teams with tools and insights for strategic conversations.Ensure seamless collaboration between growth marketing and account management teams.5. Business & Revenue Growth Strategy
Own expansion revenue targets and drive strategies to increase customer lifetime value.Partner with leadership to shape pricing models, value-based selling, and growth forecasting.Identify emerging opportunities based on market trends and customer feedback.Establish key performance indicators (KPIs) to track and optimize customer growth efforts.Manage the sales & marketing budget, prioritizing investments for the highest return on investment (ROI).Ideal Candidate Profile
10 years of experience in growth marketing, enterprise account management, and strategic sales.Proven track record of scaling enterprise customer relationships and driving revenue growth.Deep understanding of B2B market research, insights, or consulting services.Expertise in product marketing, demand generation, and consultative selling.Strong executive presence with the ability to influence and build relationships at the C-level.Data-driven mindset with experience using CRM, marketing automation, and customer analytics tools.Ability to thrive in a fast-paced, high-growth environment and drive cross-functional alignment.Why Work at Orchard?
Join a mission to disrupt a multi-billion-dollar industry.Opportunity to lead a high-impact growth strategy and make an immediate impact.Work with the world’s largest global brands.Competitive compensation & benefits.Enjoy an entrepreneurial culture with flexibility, autonomy, and fun!
