What are the responsibilities and job description for the Account Director, Paid Media position at Orchestra?
ABOUT ORCHESTRA
Orchestra is a new communications company that helps brands and organizations reach audiences in a more effective and precise way. Its growing team of 700 storytellers and strategists is shaping what's next in communications, with experience that spans consumer, technology, climate and sustainability, education, healthcare, philanthropy, real estate, travel, hospitality and arts and culture, to name a few. Since 2022, it's acquired nine firms, including : BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals. Learn more at : www.orchestraco.com.
People of color, people with disabilities and women are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.
ABOUT THE MESSAGE LAB @ ORCHESTRA TEAM
The Message Lab @ Orchestra (ML[redacted]) is the award-winning digital and content arm of the leading strategy and communications firm. With deep roots in the worlds of journalism, social media, analytics and more, Message Lab works with Orchestra clients of all sizes and across all sectors to design and run multi-channel programs that deliver the right story to the right audience at the right time. Our work is based on audience insights and we use data to measure our impact. Clients include Google, Visa and the Gates Foundation. In 2024, we were named Agency of the Year at the Content Marketing Awards.
ABOUT THIS ROLE
ML[redacted] is seeking an Account Director, Paid Media to help manage its growing roster of clients and knows how to think big and craft bespoke advertising strategies and smart media plans that drive impactful, measurable results for our clients. From leading creative brainstorms to analyzing quantitative data, you will take on advertising projects from start to finish for some of the most interesting causes and candidates in the country.
Role location : This role is based in our New York, N.Y. or Washington, D.C. office on a hybrid basis. The ML[redacted] team is in-office at least 3 days per week.
ACCOUNTABILITIES & QUALIFICATIONS
- Lead multiple client accounts at one time, most with multiple end-to-end, multi-channel advertising campaigns; join weekly calls, present findings and proactive suggestions, actively participate in strategic conversations and collaborate to solve problems
- Develop all paid media strategy, translating short- and long-term client goals to digital KPIs and maintaining a comprehensive work plan for internal and external teams
- Create advertising strategies and media plans from scratch, taking big picture ideas and identifying the digital platforms and tactics that will help meet goals
- Manage and advise junior staff on the execution and optimization of digital ad campaigns across a variety of platforms including Meta Business Manager, Google Ads and more
- Create and review detailed reports, providing the big-picture analysis, recommendations and actionable takeaways to senior client contacts
- Work with the accounts team to stay up-to-date on all client news, events and priorities
- Problem-solve and troubleshoot in ads platforms when crises inevitably arise
- Stay on top of digital advertising trends and ever-changing platform policies for political and cause-based advertisers; regularly share updates to internal and client teams on changes or new opportunities
- Work closely with the SVP of Paid Media to pitch new business and proactively seek out new client opportunities, tapping into your professional network for leads
Essential skills :
Note : Interested in this role but it's not quite the right match? Applicants who meet some but not all or exceed the above criteria are still encouraged to apply! We are eager to speak with candidates with diverse backgrounds and can assess role leveling on an individual basis.
WORKING AT BERLINROSEN
Compensation philosophy : Orchestra offers competitive industry rate salary bands with the goal of retaining and growing talented individuals. We regularly review and adjust our compensation structure as needed to ensure equity across teams and levels.
Salary range (commensurate with experience and skills) : $110,000-$130,000
Directors are eligible for end of year bonuses based on firm, team and individual performance.
Benefits :
LI-CO1
LI-Hybrid
Orchestra is the first communications company built for today's media landscape. Since 2022, it's acquired nine firms, including : BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for your communication professionals. Learn more at : www.orchestraco.com.
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Salary : $110,000 - $130,000
