Director, Analytics & Insights

ABOUT US

Orchestra is the first communications company built for the new media landscape. Since early 2022, it has grown into a network of eight strategic communications and marketing agencies including BerlinRosen, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Brightmode, with more than 600 storytellers and strategists from 12 cities across North America and Europe. The network of leading agency partners with companies, organizations and business leaders across high-growth industries including consumer, climate and sustainability, education, healthcare, real estate and technology.

From leading technological innovators, to institutions that help our cities thrive, to nonprofits and candidates at the forefront of the most pressing causes of our time; we take a message-first, results-focused approach to communications challenges, delivering high impact media, digital strategy and advertising to our clients.

People of color, people with disabilities and women are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

ABOUT THIS ROLE

Orchestra is seeking a Director, Analytics & Insights to be a critical component in the growth and development of our Analytics and Insights team. We are looking for someone who understands the strategic importance of accurate and insightful data storytelling, is deeply familiar with analytics tools, and has the ability and desire to build expertise around analyzing the performance of content.

This person will be able to easily navigate a variety of audience, platform, and intelligence tools to provide impactful analyses, in support of the agency’s analytics deliverables. Having a strong desire to develop and execute rigorous methodologies and the end goal of effectively communicating the strategic implications and impact to our clients will be critical in this role. Most importantly, this person should be curious, driven, and excited about the ideas of what’s possible, learning from data and developing insights.

ACCOUNTABILITIES & QUALIFICATIONS

• Work with a growing team of innovative analytics professionals to deliver interesting and impactful data-driven insights to a vast range of clients
• Develop and learn new analytics and tool skills, supporting the evolution of Orchestra’s analytics product offering
• Lead the production of external reports and analysis for clients & interagency stakeholders to support data-backed findings and strategic recommendations
• Support multiple types of analyses, including competitive landscape analysis, white space assessments, performance measurement, audience insights, owned content audits, etc.
• Create comprehensive measurement plans for analyzing owned, social, and earned properties
• Assist in business development and growth by working with an interagency team to inform our proposal strategy and ongoing client analytics deliverables
• Work closely across an integrated agency team to develop data strategies (e.g. metric definitions, data capture, visualization, storytelling, etc.)
• Keep up to date on best practices, tools and news in the analytics industry

Essential skills:

• At least 7 years of insights experience, demonstrating career progression
• Excitement and passion toward developing and executing data-driven strategies and insights, along with a solid understanding of the digital landscape
• Strong communication skills and a builder mentality, promoting a culture of collaboration and teamwork across organizational boundaries: ability to share techniques with the larger Orchestra community
• Extensive tool knowledge of a wide range of analytics tools, experience with applicable tools will suffice. Relevant tools include:
• Owned: Google Analytics
• Earned : Brandwatch, Talkwaker, Netbase, Meltwater, Cision, Muck Rack
• Social: Sprout Social
• Familiarity with dashboard tools, such as Google Analytics, Google’s Looker Studio, Databox, etc.
• Strong data visualization skills
• Track record of implementing operational excellence (process efficiencies, effective tools, and technologies) in an analytics function
• Previous experience working with a wide range of clients across industries in a face-paced agency environment
• Ability to conduct qualitative and quantitative research to gain deeper understanding of consumer behavior, attitudes, preferences 
• Experience training, mentoring, managing teammates
• Knowledge of advanced analytics and statistical modeling, preferred

WORKING AT ORCHESTRA

Salary range: $130,000 - $150,000 (commensurate with experience & skills) plus end-of-year bonus (based on firm, team and individual performance).

Benefits: Orchestra will make sure that you have what you need to excel in your role, encourage self-care and drive professional development, including…

• Medical, dental, and vision insurance for employees and dependents
• Pre-tax Health Savings Account Savings Plan (HSA-SP) or Flexible Spending Account (FSA)
• Mental health assistance with company-sponsored memberships to Talkspace and Calm
• 401K with a 4% employer match and no vesting period
• Generous paid time off (PTO) 
• 20 vacation days, 10 wellness days, 1 day for your birthday, collective PTO between Christmas and New Year’s Day, plus 11 holidays
• Pre-tax commuter benefits
• Mobile phone reimbursement for data and minutes
• Employer-funded life insurance
• Discounted annual bikeshare membership
• Corporate discounts through Tickets at Work

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Salary : $130,000 - $150,000