What are the responsibilities and job description for the Digital Advertising Associate Director position at Origin?
Digital Advertising Associate Director
ORIGIN® is America’s next big brand. From dirt to shirt, we proudly manufacture denim, boots, apparel, menswear, and Jiu-Jitsu gear in our Maine and North Carolina-based factories. Driven by a commitment to the American Dream, we are reshaping communities by reshoring machinery and rebuilding the skills of past generations to create a sustainable economic future.
Job Description:
We are seeking a Digital Advertising Associate Director to take ownership of our paid media strategy, execution, and performance marketing efforts across multiple platforms. This role is equally shared between the Marketing and E-Commerce teams, ensuring our digital advertising efforts align with brand storytelling, revenue growth, and customer acquisition goals.
Location: Remote with quarterly travel HQ or NC
Salary: $115,000/year 15% Performance-Based Bonus
Key Responsibilities:
- Own & Execute Paid Media Strategy – Lead the development, execution, and optimization of digital advertising campaigns across Meta, Google, YouTube, TikTok, and emerging platforms.
- Revenue & Growth Acceleration – Maximize ROAS, new customer acquisition, and lifetime value (LTV) while efficiently managing ad spend.
- Campaign Performance & KPI Optimization – Continuously track, analyze, and refine strategies based on CTR, CVR, CAC, LTV, MER, and other key performance indicators.
- Creative Strategy & A/B Testing – Work closely with the media and design teams to produce high-impact, conversion-driven ad creatives.
- Audience Targeting & Data Utilization – Leverage lookalike modeling, retargeting, and first-party data to enhance efficiency and scale.
- Budget Management & Forecasting – Oversee and allocate a multi-million-dollar ad budget across platforms for profitability and sustainable growth.
- Cross-Functional Collaboration – Act as a key bridge between Marketing and E-Commerce, ensuring ad strategy aligns with brand positioning, product launches, and conversion rate optimization.
- Stay Ahead of Trends – Monitor industry trends, platform updates, and emerging digital marketing strategies to keep Origin USA at the forefront of performance marketing.
Qualifications:
- 5 years of hands-on experience in digital advertising, preferably in DTC eCommerce.
- Proven expertise in scaling paid media campaigns profitably while optimizing for efficiency.
- Deep knowledge of Meta Ads Manager, Google Ads, YouTube, and TikTok Ads.
- Expert in Triple Whale, including board creation, reporting, and correlation analysis.
- Prior experience in Shopify and Klaviyo preferred.
- Strong analytical skills with experience in Google Analytics, attribution models, and data-driven decision-making.
- Experience in contributing in ad creative development for optimized performance and working closely with media and design teams.
- Ability to forecast, allocate, and optimize multi-million-dollar ad budgets.
- Understanding of customer journey, full-funnel marketing, and e-commerce growth strategies.
- Ability to operate in a fast paced, high-performance, results-driven environment.
Location:
- Remote with quarterly travel Maine Headquarters or our North Carolina Plant
Benefits:
- Paid Time Off
- Company-Paid Holidays
- 401(k)
- Comprehensive health, dental, and vision insurance
Join Us
Be a part of a team that believes in hard work, quality craftsmanship, and the power of storytelling. Together, we’re creating a legacy that’s Made in America.
Salary : $115,000
