What are the responsibilities and job description for the Director of Admissions & Marketing Nursing Home position at Ormond Rehabilitation and Nursing Center?
Ormond Rehabilitation and Nursing Center -
The Director of Admissions & Marketing (DAM) is responsible for overseeing and directing the coordination of all referrals and admissions into the Facility and development of the Nursing Home.
Marketing works with the administrative, marketing, sales and admissions staff to oversee the coordination of all inquiries, admissions, sales calls, public relations, community events, correspondence and communication with customers at the designated facility shall be in accordance with the philosophy, policies and procedures established by the company.
Manage the Center customer flow (referral), admissions process including community sales, referral management, and admission sign-in, through post-admission utilizing the Genesis Core Operating System (PCC). Meet census goals by working with the center's interdisciplinary team and Genesis HealthCare Area entities to coordinate customer flow into and through the nursing center. Guide the center sales program which ensures : strong customer, referrer, and payor satisfaction; appropriate market penetration; positive public image; maximization of center QMix and Average Daily Census (ADC) goals.
Build and grow census and quality mix by developing the market and providing prospective patients / responsible parties with appropriate information and assistance in choosing a nursing center. Develop relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the center. Majority of time allocated to external sales development.
The Director of Admissions & Marketing works with the administrative, marketing, sales and admissions staff to oversee the coordination of all inquiries, admissions, sales calls, public relations, community events, correspondence and communication with customers at the designated facility shall be in accordance with the philosophy, policies and procedures established by the company.
RESPONSIBILITIES :
Admissions Processing
- Maintain records and results on all referral and conversion activity.
- Assess inquiries when necessary and respond to referral sources based on protocol, communicate admission decision and ensure positive admission experience for customer and family.
- Oversee pre-admission room checks with the housekeeping Supervisor / Director of Environmental Services.
- Oversee compliance of referral processing and admission intake.
- Oversee / Inform appropriate staff of incoming admissions prior to arrival.
