Market Development Manager - Customer Experience Liaison

Why Orthofix?

Guided by our organizational values - Take Ownership | Innovate Boldly | Win Together - we collaborate closely with world-class surgeons and other partners to improve people's quality of life. At Orthofix, we want team members who build relationships and share knowledge, challenge the status quo, and deliver results every day to help us achieve our vision to be the unrivaled partner in Med Tech.

Our global team of over 1,600 employees brings to market highly innovative, cost-effective, and user-friendly medical technologies that heal musculoskeletal pathologies for patients and the healthcare professionals who treat them. Looking to change people's lives? Look no further.

How you'll make a difference?

The Market Development Manager - Customer Experience Liaison is a hybrid role combining the responsibilities of a Market Development Manager and a Customer Experience Liaison, designed for a seasoned Sales and Marketing professional. This position promotes the Spinal Implants product portfolio within an assigned region and serves as the primary host and cultural ambassador for the Lone Star program, guiding healthcare providers and distributor partners through tailored visits that highlight Orthofix's history, capabilities, and vision.

In partnership with Marketing and Sales leadership, this role develops and executes market growth strategies aligned with strategic initiatives. As a subject matter expert, the Market Development Manager - Customer Experience Liaison provides technical and clinical support to surgeon customers, training and development to the distributor sales force, and leadership in surgeon engagement, product launches, and account development. The position collaborates closely with Medical Education, Product Marketing, Product Development, and Sales teams to drive surgeon adoption, sales growth, and the advancement of Orthofix's brand within the surgical spine community.

What will your duties and responsibilities be?

The following are the essential functions of this position. This position may be responsible for performing additional duties and tasks as needed and assigned.

• Represents the Orthofix mission and culture to continue to develop and deepen ethical, long-term Surgeon customer and Distributor relationships

• Works with the Medical Education Event Team and Marketing Ops to approve requests from the field for surgeon visits to the Lewisville office

• Collaborates often with the Events Team, Lab Team, Marketing Ops, Marketing, and other key stakeholders to create an agenda and experience for our surgeon or distributor guests

• Hosts the Lone Star event as the personification of Orthofix Spine - guides the HCP or distributor partner for the duration of the visit as the voice/face of the company

• Tracks the effectiveness of the Lone Star program and report results to management every quarter

• Utilizes field visits and case coverage to educate our distributor customers on Orthofix technology and portfolio of Spine Implants

• Trains and develops Distributors' sales skills/engagement, product knowledge, teamwork, time and territory management, and competitive knowledge to meet revenue goals, as well as manages weekly, monthly, and quarterly reports

• Supports marketing requests and initiatives including new product targeting and forecasting, competitive product information, and market trends and opportunities

• Successfully merges both marketing and sales initiatives into a cohesive program by developing and executing on a market development plan to achieve quarterly and annual revenue targets

• Drives and directly supports strategic surgeon education initiatives to maximize surgeon adoption, as well support strategic sales training initiatives to develop procedural, product, and selling competencies of our distributor sales force

• Provides strategic point of sale support through in-depth understanding of the medical device industry, field sales models, and sales processes

• Provides expert-level clinical support through excellence in the OR and mastery of spinal anatomy, pathologies, and procedures

• Drives and directly supports product launches and marketing initiatives

• Supports the product marketing team with market input, competitive analysis, product evaluation participation, surgery support, and feedback

• Participates in the identification and evaluation of new technologies and strategic opportunities and provides input during the product development process to help refine market requirements

What skills and experience will you need?

The requirements listed below are representative of the education, knowledge, skill, and/or ability required for this position.

Education/Certifications:

• Bachelor's Degree

Experience, Skills, Knowledge, and/or Abilities:

• 7 years' experience in sales or marketing within a medical device company

• Excellent communication skills, both verbal and written and interpersonal skills with proven ability to interface at all levels

• Strong ability to effectively communicate verbally and through written correspondence with all levels of peers and leadership at Orthofix, distributorships, hospitals, and other vendors worldwide

• Proficiency with MS Office and customer/inventory databases

• Demonstrated ability to work creatively, prioritize, and manage team goals and initiatives amidst competing priorities

• Critical thinker with strong attention to detail, and ability to solve problems and establish solutions in a high-growth and fast-paced environment

• Ability to travel as needed, up to 70%

What qualifications are preferred?

The education, knowledge, skills, and/or abilities listed below are preferred qualifications in addition to the minimum qualifications stated above.

Education/Certifications:

• No additional requirements

Additional Experience, Skills, Knowledge, and/or Abilities:

• Experience with sales and marketing in the spine implants space

PHYSICAL REQUIREMENTS / ADVERSE WORKING CONDITIONS

The physical requirements listed in this section include but are not limited to the motor/physical abilities, skills, and/or demands required of the position in order to successfully undertake the essential duties and responsibilities of this position. In accordance with the Americans with Disabilities Act (ADA), reasonable accommodations may be made to allow qualified individuals with a disability to perform the essential functions and responsibilities of the position.

• No additional physical requirements or essential functions for this position.

DISCLAIMER

The duties listed above are intended only as representation of the essential functions of this position. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position. The job description does not constitute an employment agreement between the employer and employee and is subject to change at the sole discretion of the employer. Nothing in this document alters an employee's at-will employment status.

We are committed to providing equal employment opportunities to all employees and applicants without regard to race (including traits historically associated with race, such as hair texture and protective hairstyles, including braids, locks, and twists), ethnicity, religion, religious creed (including religious dress and grooming practices), color, caste, sex (including childbirth, breast feeding, and related medical conditions), gender, gender identity or expression, sexual orientation, national origin, ancestry, citizenship status, uniform service member and veteran status, marital status, pregnancy, age (40 and over), protected medical condition (including cancer and genetic conditions), genetic information, disability (mental and physical), reproductive health decision-making, medical leave or other types of protected leave (requesting or approved for leave under the Family and Medical Leave Act or the California Family Rights Act), domestic violence victim status, political affiliation, or any other protected status in accordance with all applicable federal, state, and local laws.

This policy extends to all aspects of our employment practices including, but not limited to, recruiting, hiring, discipline, termination, promotions, transfers, compensation, benefits, training, leaves of absence, and other terms and conditions of employment.