What are the responsibilities and job description for the Digital Marketing Specialist position at OSAAVA Services?
Job Description
Job Description
Customer : AFWERX
Location : Remote
Security Clearance : Secret clearance required to apply
Position Description :
The Digital Marketing Specialist is responsible for developing and executing strategic digital marketing campaigns to promote AFWERX initiatives, programs, and Director priorities. This role requires expertise in digital marketing techniques, including social media management, content marketing, email marketing, google workspace, and search engine optimization (SEO). The ideal candidate will collaborate closely with AFWERX personnel and the Strategic Communications team to ensure consistency in messaging and alignment with organizational objectives.
Duties :
- Marketing Strategy Development : Plan and execute comprehensive digital marketing strategies to drive awareness and engagement for AFWERX initiatives.
- Content Distribution : Manage and distribute engaging content across digital platforms, including social media, email, and AFWERX websites.
- Social Media Management : Develop and oversee social media campaigns across multiple platforms to enhance AFWERX's digital presence.
- SEO & Web Optimization : Implement SEO best practices to improve online visibility and user engagement.
- Performance Analysis : Monitor and analyze digital marketing metrics (website traffic, engagement, conversion rates) to optimize campaign performance.
- Collaboration : Work with internal teams, including public affairs, to ensure brand consistency and message alignment across all digital channels.
- Market Trend Analysis : Stay up-to-date with digital marketing trends, recommending innovative strategies to enhance audience reach.
- Email Campaigns : Create and execute email marketing campaigns to engage and nurture target audiences.
- Brand Consistency : Ensure all digital marketing content adheres to AFWERX branding guidelines and communication standards.
- Stakeholder Engagement : Participate in meetings and discussions to gather critical information that informs marketing strategies.
- Reporting & Presentations : Provide regular reports on key marketing performance indicators (KPIs) and campaign effectiveness.
- Travel : Occasional travel required to support AFWERX initiatives.
Required Skills & Qualifications :
Work Environment & Conditions :
Other Essential Functions :
Company Description
Cyber Security company, specializing in specific cyber defense activities and IT services. We are a SDVOSB.
Company Description
Cyber Security company, specializing in specific cyber defense activities and IT services. We are a SDVOSB.