What are the responsibilities and job description for the Marketing Coordinator position at OTC DAIHEN, Inc.?
OTC DAIHEN, Inc. is a leading progressive robotic welding equipment supplier. We are seeking an experienced Marketing Administrator to play a key role in driving our brand's growth and developing innovative campaigns that engage our audience and increase customer loyalty.
This is a hands-on, multifaceted role that involves the mix of administrative tasks and creative input. As a Marketing Administrator, you will be responsible for administering the day-to-day operations of the Marketing Dept., including the implementation of marketing campaigns and ensuring that all marketing materials and communications are effective and on-brand.
Key Responsibilities:
- Assist in planning, coordinating, and executing marketing campaigns, events, and promotions.
- Responsible for daily updates to Social Media sites.
- Direct advertising initiatives.
- Creation and distribution of all press releases.
- Manage marketing calendars, schedules, and ensure timely delivery of marketing assets.
- Maintain and update customer and prospect databases.
- Prepare and distribute marketing materials such as brochures, flyers, and presentations.
- Monitor and track marketing campaign performance and report on results.
- Work with external vendors, agencies, and partners for marketing projects.
- Coordinate/create all photography and videography.
- Assist with content creation for social media, website, and email marketing.
- Lead/coordinate organizing and managing trade shows, webinars, and other events, including on-site participation.
- Assisting with coordinating of HubSpot CRM program.
- Assist with creation of online training resources for company initiative.
- Oversee selection/purchasing all promotional items including company apparel.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field (preferred).
- 3 - 5 years of experience in planning, developing and executing marketing strategies to promote a company's products or services.
- Strong written and verbal communication skills.
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
- Familiarity with marketing software (e.g., email marketing platforms, CRM systems) is a plus.
- Excellent communication, organizational and leadership skills and attention to detail.
- Photography and/or videography experience is a plus.
- Tradeshow experience.
- Ability to multitask and manage time effectively in a fast-paced environment.
- A creative and proactive mindset with a passion for marketing.
What We Offer:
- Competitive salary and bonus opportunity.
- Excellent benefits package.
- Great work environment.
- Job Type: Full-time.
- Job location: Tipp City, Ohio.
