Demo

Manager, Patient Marketing

Otsuka Pharmaceutical Co., Ltd
Palo Alto, CA Full Time
POSTED ON 3/27/2025
AVAILABLE BEFORE 4/22/2025

Manager, Patient Marketing

The following information provides an overview of the skills, qualities, and qualifications needed for this role.

Manager, Patient Marketing

Apply locations Palo Alto time type Full time posted on Posted 30 Days Ago job requisition id R7730

At Recor Medical, we are pioneering Ultrasound Renal Denervation (uRDN) therapy to treat hypertension, the leading cardiovascular risk factor in the world. With our Paradise uRDN System, we’re on a mission to provide the millions of people who suffer from hypertension with a non-drug and minimally invasive option to lower their blood pressure. Join us on our journey and make a meaningful impact on the lives of people around the globe.

Position Summary

The Patient Marketing Manager leads the development and execution of the patient-centric omnichannel marketing plan for Recor Medical. The goal is to engage patients through marketing initiatives to drive awareness and interest in uRDN therapy. This role requires strong cross-functional collaboration with Market Development, Marketing Communications, Market Access, the field commercial team as well as Legal and Regulatory. This role reports to the Director of Marketing.

Responsibilities and Duties :

  • Plan and execute the patient-centric marketing strategy to drive patient engagement across all channels.
  • Design and develop patient education programs and support materials to enhance patient awareness and knowledge of uRDN therapy in the treatment of hypertension.
  • Create compelling patient-centric content for various channels, including websites, social media, email campaigns, and patient portals.
  • Build patient engagement programs including live or digital events and communities.
  • Build relationships with patient advocacy groups and identify partnership / sponsorship opportunities.
  • Work closely with Marketing Communication to design and implement direct-to-patient marketing initiatives including digital campaigns.
  • Conduct market research to maintain a thorough understanding of patient needs and preferences and leverage insights to inform the marketing plan.
  • Close collaboration with cross-functional teams to gain alignment and approval on patient-targeted marketing initiatives.

Requirements :

  • Bachelor’s degree required; MBA or equivalent advanced degree preferred.
  • Previous marketing experience required.
  • 5 years of experience in patient-centric marketing in the life sciences or healthcare space, including brand positioning, omnichannel strategy, campaign management, and digital marketing experience.
  • Proficient in marketing fundamentals.
  • Enjoy interaction with patients and believe in patient engagement to further Recor’s mission.
  • Excellent program management and execution skills.
  • Ability to work collaboratively with cross-functional teams.
  • Ability to manage and lead various external stakeholders, including agencies and production vendors.
  • Self-motivated and proactive with a positive attitude.
  • Strong interpersonal and problem-solving skills.
  • Excellent communication (oral, written, and presentation) and interpersonal skills.
  • Expect to travel up to 20% of the time.
  • Salary Range : $121,333 - $148,333 (Annual Base Salary)

    The successful candidate's starting base pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The expected base pay range for this role may be modified based on market conditions.

    COVID-19 Vaccination Requirements :

    At Recor Medical, we care, we collaborate, we challenge, and we create. Pursuant to these core values, we are focused on the health and safety of our employees, as well as the teamwork essential for innovation of our pioneering technology. COVID-19 vaccines will be required for all Recor US office employees effective June 10, 2021, as well as all new US office employees joining our company. Fully vaccinated persons are those who are >

    14 days post-completion of the primary series of an FDA-authorized COVID-19 vaccine.

    Equal Employment Opportunity :

    At Recor Medical, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer, we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.

    Respecting your privacy is an essential part of the Company’s privacy program, and we are committed to the proper handling of Personal Information collected or processed in connection with an Applicant’s application for employment, a Contract Worker’s work, or a Former Employee’s employment at Recor. Refer to our Applicant, Contract Worker & Former Employee Privacy Policy for more detailed information.

    About Us

    At Recor Medical, we are pioneering Ultrasound Renal Denervation (uRDN) therapy to treat hypertension, the leading cardiovascular risk factor in the world. With our Paradise uRDN System, we’re on a mission to provide the millions of people who suffer from hypertension with a non-drug and minimally invasive option to lower their blood pressure. Join us on our journey and make a meaningful impact on the lives of people around the globe.

    J-18808-Ljbffr

    Salary : $121,333 - $148,333

    If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
    Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

    What is the career path for a Manager, Patient Marketing?

    Sign up to receive alerts about other jobs on the Manager, Patient Marketing career path by checking the boxes next to the positions that interest you.
    Income Estimation: 
    $101,074 - $145,513
    Income Estimation: 
    $155,094 - $219,530
    Income Estimation: 
    $192,426 - $255,933
    Income Estimation: 
    $249,151 - $341,218
    Income Estimation: 
    $115,898 - $155,468
    Income Estimation: 
    $160,561 - $207,658
    Income Estimation: 
    $160,561 - $207,658
    Income Estimation: 
    $192,426 - $255,933
    Income Estimation: 
    $96,928 - $129,143
    Income Estimation: 
    $115,898 - $155,468
    View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

    Job openings at Otsuka Pharmaceutical Co., Ltd

    Otsuka Pharmaceutical Co., Ltd
    Hired Organization Address Louisiana, MO Full Time
    Otsuka America Pharmaceutical, Inc. has launched a new customer engagement approach designed to better deliver on patien...
    Otsuka Pharmaceutical Co., Ltd
    Hired Organization Address Palo Alto, CA Full Time
    Marketing Communications Manager Apply locations Palo Alto time type Full time posted on Posted 17 Days Ago job requisit...
    Otsuka Pharmaceutical Co., Ltd
    Hired Organization Address Atlantic, IA Full Time
    Long Term Care Medical Science Liaison-Mid-AtlanticLong Term Care Medical Science Liaison-Mid-Atlantic Apply locations R...
    Otsuka Pharmaceutical Co., Ltd
    Hired Organization Address Palo Alto, CA Full Time
    At Recor Medical, we are pioneering Ultrasound Renal Denervation (uRDN) therapy to treat hypertension, the leading cardi...

    Not the job you're looking for? Here are some other Manager, Patient Marketing jobs in the Palo Alto, CA area that may be a better fit.

    AI Assistant is available now!

    Feel free to start your new journey!