What are the responsibilities and job description for the Marketing Communications Manager position at Otsuka Pharmaceutical Co., Ltd?
Marketing Communications Manager
Apply locations Palo Alto time type Full time posted on Posted 17 Days Ago job requisition id R8282
At Recor Medical, we are pioneering Ultrasound Renal Denervation (uRDN) therapy to treat hypertension, the leading cardiovascular risk factor in the world. With our Paradise uRDN System, we’re on a mission to provide the millions of people who suffer from hypertension with a non-drug and minimally invasive option to lower their blood pressure. Join us on our journey and make a meaningful impact on the lives of people around the globe.
Position Summary
Recor is looking for a highly motivated and forward-thinking Marketing Communications Manager to strengthen our marcom function as we embark on our new and exciting commercialization journey. Primary responsibilities of this robust role include digital channel strategies and content development, supporting integrated marketing strategies and tactics, marketing material development, leading our social media strategy, and managing public relations activities. You’ll report to the Director of Marketing Communications and be part of a close-knit marketing team. If you are interested in helping us build our brand and raise awareness of our groundbreaking therapy, we’d love to meet you.
Responsibilities and Duties
- Content Strategy and Development : Develop and execute integrated content strategies that support Recor’s overall business objectives and create compelling content to deploy across channels for target customer segments.
- Website : Optimize web experience and content to inform, educate, drive deeper engagement, and build belief among key audiences, driving both strong SEO and on-page performance.
- Lead Generation : Design and execute multi-channel marketing campaigns leveraging marketing CRM, track performance metrics, and optimize strategies based on data insights to maximize ROI and conversion rates.
- Email : Develop email campaigns and individualized drip communications aligned with journey maps and behaviors to educate, motivate, and nurture relationships.
- Social Media : Craft powerful social media content that supports our broader communications and marketing strategies, enhancing Recor’s brand personality, dynamically promoting product, and pulling audience through to other channels.
- Marketing Material Development : Support the creation of marketing materials (print and digital) from concept to production, collaborating with the Marketing team to ensure materials are on brand and on message.
- Public Relations : Manage relationships with public relations agency partners; draft, edit, and publish press releases; support customer accounts with promotional efforts.
- Data-Driven Insights : Measure and report on the performance of our digital channels, including website, SEO, social, webinars and digital advertisement.
- Thought Leadership : Stay up to date on marketing communications best practices and provide new ideas and proposals for their adoption where appropriate.
- Cross-functional Collaboration : Work closely with Marketing, Sales and Sales Operations to enhance customer experiences through cohesive strategies.
Requirements
Nice to Haves
Salary Range : $142,956 - $175,247 (Annual Base Salary)
The successful candidate's starting base pay will be determined based on job-related skills, experience, qualifications, work location and market conditions. The expected base pay range for this role may be modified based on market conditions.
COVID-19 Vaccination Requirements
At Recor Medical, we care, we collaborate, we challenge, and we create. Pursuant to these core values, we are focused on the health and safety of our employees, as well as the teamwork essential for innovation of our pioneering technology. COVID-19 vaccines will be required for all Recor US office employees effective June 10, 2021, as well as all new US office employees joining our company. Fully vaccinated persons are those who are >
14 days post-completion of the primary series of an FDA-authorized COVID-19 vaccine.
Equal Employment Opportunity
At Recor Medical, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer, we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.
Respecting your privacy is an essential part of the Company’s privacy program and we are committed to the proper handling of Personal Information collected or processed in connection with an Applicant’s application for employment, a Contract Worker’s work, or a Former Employee’s employment at Recor. Refer to our Applicant, Contract Worker & Former Employee Privacy Policy for more detail information.
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Salary : $142,956 - $175,247
