Chief Marketing Officer

Overview

Otter Products is hiring for a Chief Marketing Officer to join our Executive Leadership team in Fort Collins, CO.

 

As a member of the Executive Leadership Team, the Chief Marketing Officer (CMO) will lead our marketing, product, engineering, design, and merchandising teams. The CMO will be responsible for overseeing the planning, development and execution of comprehensive strategies that drive innovation, market leadership, and profitable growth of the Otter Products portfolio of products and brands across all channels of distribution.

This role requires a dynamic executive leader with a proven track record of success in leading cross-functional teams and delivering results in a fast-paced environment.

About Otter Products

Otter Products, we grow to give. From our founder's garage in 1998 to the global technology leader we are today, Otter Products continues to drive growth through innovation. Through our industry-leading brands - OtterBox, Liviri and OtterCares - we provide our partners the number-one selling and most trusted products in our categories. Our philanthropic spirit is the foundation on which we foster our partner relationships, allowing us to grow and to give - together. By way of our charitable arm, the OtterCares Foundation, we support our communities and invest in our future through education that inspires kids to change the world. And even as our global community of Otters continues to grow, our founder's core values are still at the heart of everything we do. We measure our success by our ability to give back to our communities and strengthen opportunities for all. For more information visit otterproducts.com

Responsibilities

• Partner with the Executive Leadership Team and Otter Products Board to align go to market strategies for company growth and profitability and improve overall organizational performance.
• Act as a thought-leader for Otter Products while leading high-performing teams across marketing, product, engineering, design, and merchandising, fostering a collaborative environment.
• Inspire and motivate the go to market leadership team, setting clear expectations, articulating individual and team roles in achieving company strategy, and holding go to market leadership and team members accountable to expectations.
• Evaluate existing processes across multiple functional areas and develop efficiencies and performance improvements.
• Drive go to market plans that align with business objectives and maintain brand consistency, effectively communicating brand and product messages.
• Enhance the company’s global brand image, ensuring consistent messaging across all channels.
• Oversee merchandising plans that enhance product visibility, drive sales across various channels and deliver on the annual Price and Margin Realization (PMR) objectives.
• Develop and implement merchandising and pricing strategies informed by market trends, consumer behavior, and competitive analysis to maintain market leadership.
• Ensure that products are successfully brought to market by overseeing the end-to-end commercialization process.
• Establish and track key performance indicators (KPIs) to measure go to market initiative success and drive continuous improvement.
• Oversee the product development lifecycle from concept to launch, integrating sales trends, market insights, and engineering feedback to meet product standards and customer needs.
• Use market insights and intelligence to support short- and long-term strategic decisions and guide the development of new product categories and extensions.
• Build and maintain strategic partnerships with key internal and external stakeholders.
• Develop and oversee P&L, ensuring efficient resource allocation to maximize ROI.
• Support and maintain a positive safety culture by being an active leader in all safety program initiatives.
• Other duties as assigned.

Qualifications

• Bachelor’s degree required. MBA or advanced degree preferred.
• Minimum of fifteen (15) years of sales, go-to-market, marketing, and/or product management experience is required.
• Minimum of five (5) years of experience in a senior management or executive level role required.

EEO

Otter Products, LLC is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, marital status, pregnancy, sex, sexual orientation, gender, gender identity or expression, national origin, disability, veteran status, or any other characteristic or status protected by law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act and in accordance with all other applicable federal, state and local laws.

For US Based Roles Only - Base Compensation Range Minimum

USD $310,000.00/Yr.

For US Based Roles Only - Base Compensation Range Maximum

USD $450,000.00/Yr.

Additional Total Rewards

VP Level: - VP Growth Incentive Plan, VP Level: - VP and above benefits (no accrual PTO policy), Sign on bonus may be considered, if applicable., Otter Products offers a robust benefits package to eligible employees including medical, dental, vision, basic life, voluntary life, long-term and short-term disability, employee assistance program, flexible spending accounts, health savings account, and 401(k) retirement plan. Additionally, for eligible employees, we offer accrued paid time off based on seniority, volunteer time off, parental leave, bereavement leave, company holidays, and years of service awards. Check out otterproducts.com/careers/why for more info.

Salary : $310,000 - $450,000