What are the responsibilities and job description for the Ottobock SE & Co. KGaA is hiring: Social Media Specialist in Austin position at Ottobock SE & Co. KGaA?

We are looking for a Social Media Specialist to join our team in Austin! (hybrid work schedule)

As a member of Ottobock North America’s shared services department, the Social Media Specialist is responsible for creating and administering content on all social media platforms, such as Facebook, Instagram, and LinkedIn, to build an audience and ensure customer engagement. They are the front line of brand storytelling and bring with them a passion for all forms of social media and its trends. The Specialist will also monitor site metrics, respond to reader comments, and oversee creative design. This role may be responsible for developing strategy, community management, creative directing, copywriting, customer service, and analyzing data. While building the company’s social strategy, this individual is deeply engrained in our social communities to discover, connect and share relevant user-generated content. They are organized, well-versed in fostering a brand voice, and bring an aspect of customer service to our channels. As part of the marketing team, you will be initiating internal communication to gain relevant stories across businesses to share our corporate successes with our patients and customers, while continuing to build on our historic brand. Does this sound like the role for you? Then apply now and be part of one of the leading players in the O&P industry.

Note : All candidates are requested to submit a portfolio of work that demonstrates your content creation and writing skills. PDF or digital examples are both acceptable.

Duties & Responsibilities

Develop, maintain, and execute a comprehensive social media content calendar. This includes brainstorming new content and user content, working cross-functionally to develop or curate that content, and share across social channels.
Identify and engage key influencer accounts to support campaign activations, event participation, and online engagement.
Provide insights by completing routine social media health checks, offering feedback related to key contact drivers, hot topics, product issues and trends.
Execute content creation for a variety of social channels (Facebook, Instagram, LinkedIn, YouTube), ensuring all visuals and copy are concise, compelling, and on-brand.
Repackage submitted content from various stakeholders and turn into engaging, inspiring stories featuring Ottobock products and users and educate on best practices for content creation.
Write long- and short-form social media messages that attract new users and engage current users.
Use data to analyze what’s working, what’s not, and reinforce or refocus key messages accordingly.
Wear many hats as you work with multiple teams to develop strategy, work with designers, write copy, manage social communities, and analyze data.
Help convert our brand fans into loyal customers with engaging, responsive, responsible, surprising, and captivating social media interactions.
Acts as a champion of consistent and conversion-driven digital brand experiences.
Adhere to brand standards and operate with an awareness of data privacy rules and regulations.
Liaise with our global HQ on collaboration on strategies and global content adoption.

Qualifications

Minimum of 2 years of marketing communications experience, social media management experience a must have.

BA required.

Experience with social media strategies with regards to issues and brand management, as well as experience proactively managing a company’s online reputation.

Ability to craft compelling social copy with research skills to highlight key product features and benefits.

Excellent communication skills - creative copywriting and editing skills required with superb attention to grammar, spelling, and vocabulary to ensure proper and efficient proofreading and writing.

Experience in utilizing social media marketing tools for scheduling, posting and analysis (Hootsuite a plus).

Design experience and photo editing a plus.

Proficient in Canva or similar.

Excellent time management and organizational skills.

Demonstrated strength in project management and the ability to manage workload in a fast-paced, deadline driven environment.

Demonstrated experience with cross-functional project leadership.

Self-starter who can independently prioritize high-level initiatives as well as daily tasks.

Strong knowledge of Microsoft Office Suite.

Positive, customer-centric, high-energy attitude with a strong ownership mentality.

Demonstrated ability to quickly learn new digital tools.

May require the ability to lift to 25 pounds.

Hybrid work environment requiring in office participation at least three times per week.

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