Product Marketing Manager

Department:

Marketing

Reports to:

Director of Marketing

Location:

This position is based in Norman, OK with hybrid work options. Local candidates to Norman and Oklahoma City, preferred.

Shape the Future of Online Learning with OU Education Services:

OU Education Services (OUES) is a nonprofit corporation established to manage and expand online learning for the University of Oklahoma System. As a growing education technology organization, we are dedicated to delivering innovative solutions that enhance learning outcomes, improve student experiences, and support the university's mission of providing high-quality education to learners everywhere.

At OUES, we prioritize collaboration and provide opportunities for our teams to work closely to deliver meaningful, impactful results. We are a talent focused organization and encourage applicants from all regions, we have a preference for candidates who are in or open to relocating to the Oklahoma City metro area. Being part of our vibrant community fosters richer collaboration and a stronger alignment with OU and the OUES mission.

Job Summary:

This role is for the strategic thinker, the data-driven decision-maker and the innovative marketing leader. You'll be at the center of all marketing efforts for the portfolio of degree programs the OUES Marketing team delivers services to, coordinating efforts and leading stakeholder communications.

Key Responsibilities:

• Develop Expertise: Become the go-to resource for understanding the products and programs of assigned University colleges/degree portfolios, including their branding and target demographics.
• Market Analysis: Utilize market research and insights from primary and secondary research to pinpoint areas for growth or enhancements in partner offerings. Conduct competitive assessments as needed.
• Marketing Coordination: Plan, organize, and manage the marketing calendar, including campaigns and promotional materials as needed (excluding marketing / promotional efforts executed by external vendors).
• Performance Monitoring: Track and analyze lead generation, application, and enrollment metrics for partners and programs, providing regular updates to relevant stakeholders.
• Creative Briefs: Prepare and submit briefs to facilitate the creation of marketing materials while ensuring compliance with university and regulatory standards.
• Asset Review: Regularly evaluate marketing materials to ensure they meet accuracy standards and adhere to brand guidelines.
• Collaboration: Work with teams focused on media, SEO, marketing automation, and field marketing to track essential metrics, ensuring lead quality and conversion rates align with enrollment targets.
• Launch Execution: Manage new partner or program introductions, aiming for seamless execution and timely market entry.
• Communication Development: Create presentations and communications directed at internal and external partners.
• Cross-Functional Collaboration: Engage with various teams to enhance the online experience throughout the student lifecycle.
• Relationship Building: Foster strong internal and external relationships related to assigned degree portfolios and campus stakeholders.

Qualifications:

Education:

Required: Bachelor's Degree

Experience:

• Required: 5-8 years of experience in higher education marketing, product management within an institution and/ or high education service / education technology company
• Ability to think creatively while managing multiple ongoing projects effectively
• Experience working with university stakeholders such as faculty, program directors and staff
• Excellent communication abilities, along with teamwork skills are essential
• Attention to detail is crucial for success in this role
• The capability to adapt in a dynamic environment with shifting priorities is vital

Skills:

• Strong leadership skills
• Strategic thinking
• Deep understanding of marketing principles
• Excellent communication, presentation, and interpersonal skills

Benefits:

• Competitive salary and benefits package
• 401(k)
• Volunteer days
• Wellness reimbursement
• Opportunities for professional development and career growth.
• Hybrid work environment promoting work-life balance.

EEOC Statement:

OU Education Service provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Salary : $74,000 - $90,000