More than just hair care, it's a OUAI of life. Founded by celebrity stylist Jen Atkin, OUAI's mission is to give you the confidence to win life your OUAI. OUAI (pronounced "way") is a line of hair, body and fragrance products that are cruelty-, paraben-, & sulfate-free, safe for color treated hair and packed with good-for-you ingredients. OUAI's fragrances have cult followings and transport you to the cities they were inspired by around the world. Shop theouai.com and join the community @theouai to be part of the conversation. OUAI evokes a cool and casual vibe that has attracted a roster of star clients and 2MM Instagram followers. With its commitment to community, inclusivity and diversity, OUAI seeks to create positive change in society through its products, services, and community initiatives. OUAI is here to give you the confidence to win life your OUAI with products you can relate to, finally.
What's It Like to Work Here?
Our culture is driven by our brand ethos-fun, purposeful, and approachable-and our 5 Culture Codes :
- We Aren't Afraid to Go First.
- We Don't Compete, We Collaborate.
- We Ask Questions to Find the Best Answers.
- We Keep it Real, No Matter What.
- We Work Hard and Live Well.
Our flexible, trust-based culture is rooted in respect, empathy, and compassion. It is driven by employees who are passionate about doing great work, caring deeply about the brand and each other.
The Role?
Reporting to the Director, Influencer and PR, this position is responsible for supporting the brand's public relations efforts. The Manager will drive the brand's share of voice through the execution of press-related activities and the management of all domestic and international PR agency partners, while collaborating with cross-functional teams to turn those tactics into brand equity.
Requirements
What You'll Do :
Drive day-to-day management of all PR agencies across domestic and key international marketsLead hands-on collaboration with international PR agencies in select markets, including the UK, Southeast Asia and Australia, partnering closely with agencies to build market-specific strategies and adapt global campaigns to resonate locallyAssist in the planning and execution of market entry strategies, partnering with agencies to support brand presence in new territoriesManage annual and project-specific PR plans in collaboration with the Director, Influencer and PR, ensuring seeding, pitching and activations are executed to plan and that timelines are metSupport continued international awareness efforts by partnering with retailer and distributor PR teams, facilitating communication to ensure timely execution and success across regionsLead the execution of press events to support new product launches and larger brand initiativesReport to the wider team on weekly and monthly press resultsOwn press interview requests across top-tier media outlets, partnering with internal experts where necessaryOversee agency-led media award submissions as well as the licensing and management of awards when applicableIdeate creative tactics to support awareness through consumer and industry press-related initiativesPartner with cross functional teams to support expanded usage of quality press coverageAssist in developing PR budgets and manage budgets to plansHandle product inventory and sample allocation for all PR agencies and press activitiesBuild brand equity by managing media outreach efforts that enhance credibility and reinforce brand loyaltyDrive initiatives to sustain and expand OUAI's share of voice across media outlets, ensuring a consistent and impactful brand presenceWhat You'll Bring :
4 years of experience working with beauty, fashion or lifestyle brandsWe Aren't Afraid to Go First" you will push boundaries, take initiative, and lead groundbreaking PR efforts that elevate OUAI's brand presence globally.Understanding of established and emerging editorial outletsExperience working directly with and managing PR agenciesInternational PR experience a plusSkilled at managing multiple projects at onceExperience writing articulate and engaging PR materialsWillingness and interest in developing personal relationships with media contacts on behalf of the brandProven ability to take initiative to support company, department, and personal goalsEagerness to learn and work collaboratively in a team environmentBenefits
Benefits
Annual Base Salary Range is $90 - $110k depending on experience yearly bonusMedical Dental VisionUnlimited PTO25 Paid HolidaysMatching 401k programQuarterly OUAI Product Stipend Employee DiscountsFlex FridaysEmployee HSA and FSAHybrid work reimbursementMove Your OUAI (Exercise Reimbursement)Immigration Sponsorship is not available for this role. OUAI does not sponsor candidates from non-immigrant visas or permanent residency expect in some areas that in OUAI's sole discretion require highly specialized backgrounds.
Salary : $90,000 - $110,000
