Senior Director, Out of Home

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.

Overview

The Sr. Director provides team leadership and is responsible for oversight and management of OOH team. Oversees day-to-day OOH planning and buying and ensures the client’s goals and vision, as well as media plans are developed and implemented with the highest level of professionalism.

Management

Responsibilities:

• Responsible for the overall direction, coordination and evaluation of all account personnel, including: hiring and training; distributing, planning, assigning and directing work load; and overseeing/conducting performance appraisals
• Educate OMG personnel and agency/client about new media, industry trends, relevant opportunities, market and plant conditions as well as any other pertinent information
• Provide leadership necessary for individuals’ personal, professional and company growth
• Manage the flow of client media-related issues. Create solutions and resolve problems.
  
  

Media Strategy

• Lead strategic development and implementation of the agency/client Out-of-Home campaigns
• Be fluent and knowledgeable with all local and national media and be able to communicate a cohesive OOH plan to the client/agency
• Assess media performance to determine the extent to which the original objectives and strategies were accomplished
• Present new ideas, marketplace updates, and new media opportunities to client and strategy teams.
• Remain apprised of competitive activity in the marketplace
• Work with colleagues in Strategy and/or the Strategic Business Units, or independently, in each of the planning and buying phases:
• Brainstorming: Lead ideation sessions on behalf of client communication objectives
• Planning/Evaluation: Develop OOH Media plan and identify client’s site level and overall media qualification guidelines
• Negotiation: Determine/develop the most relevant savings tactics and inflation mitigation levers
• Implementation: Ensure that contracts secure all space requirements, oversee all phases of implementation (printing, shipping and posting instructions)
• Post Buy Analysis:
• Oversee the POP process and ensure that media campaign(s) received contracted impressions and client-designated KPIs have been met.
• Ensure that ‘proof’ is accurate and meets with client specifications.
• Review and evaluate media performance and report to Agency/Client
  
  

Maintenance And Corporate Goals

• Guide the company to profitability and stability by growing business of existing accounts and developing new sources of revenue.
• Recognize new account opportunities and work with partners to acquire new accounts to grow OMG revenue.
• Be apprised of OMG competitor’s activities and act on new business opportunities, as well as protecting current client list.
• Provide monthly income projections and new business activity updates to Executive Director
• Provide point-of-view on various media in the marketplace
• Oversee any client requests – i.e. plan changes, budget changes, provide marketplace information
  
  

Media Expertise

• Maintain an up-to-date knowledge of OOH opportunities, market developments, trends and media research
• Develop and maintain an in-depth knowledge of new and emerging media and relevant technologies
• Attend internal and external meetings and presentations
• Play an active role in the OOH advertising industry events and organizations
  
  

Qualifications

Knowledge/Expertise

• Thorough knowledge of the dynamics of media. How each media element performs alone, how they perform together and how they are constantly changing.
• An understanding of the client’s industry and environment within which it operates
  
  

Skills/Abilities

• Leadership
• Ability to train and inspire team
• Teamwork
• Ability to foster a strong, cohesive working team
• Technical Skills
• Ability to understand media data sources in terms of what is measured, the method, and information reported
• Thorough knowledge of the principles of marketing and advertising as well as an understanding of media concepts and terms, creative and budget requirements
• Problem Solving
• Ability to use alternative analytical approaches to solve media problems
• Ability to think in a non-linear fashion
• Ability to effectively handle personnel issues
• Verbal/Written Communication Skills
• Ability to write clearly and concisely and present orally in an articulate and confident manner
• Ability to research and prospect for new business, as well as develop and present all phases of account pitches
• Ability to effectively and comfortably communicate and interact with clients and effectively negotiate on the client’s behalf
• Ability to articulate objectives, opportunities and techniques
  

#OOH

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$175,000—$190,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

Omnicom Media Group is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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