What are the responsibilities and job description for the Marketing Automation Specialist position at OuterBox?
Automation Specialist
OuterBox is seeking a talented Automation Specialist to design sophisticated marketing automation workflows that deliver highly personalized customer experiences. You'll build and execute campaigns, bringing personalized experiences to life. Your passion for innovation and data-driven optimization will be essential as you collaborate with Email Marketing Specialists and the User Experience team to drive exceptional results for our clients.
Cohesive Culture Good Humor Combined Skills = Awesome Results
At OuterBox, what we won’t stop doing is winning as a team for our clients, while at the same time winning for each other as both professionals and individuals. We know our awesome wins start with our incredible people, which is why for over 20 years we’ve created—and continuously refined—a team-centric work culture that is rooted in trust, respect, accountability, appreciation, fun, and collaboration. The Plain Dealer & Cleveland.com demonstrate this by having awarded OuterBox as a Top Workplace for three years running in 2022-2024!
At OuterBox, we’re here to thrive together—not simply survive. So if you’ve been searching for an agency that energizes, inspires, and directly helps you achieve the best for you, the person, and you, the professional, maybe it’s time to think outside the traditional agency box?
What You Get To Do Every Day:
- Automation Workflow Development: Design and implement sophisticated workflows that drive personalized customer experiences through complex triggers and various audience creation methods from Salesforce entry events to querying relational databases with SQL.
- Lifecycle Touchpoint and Segmentation Planning: Collaborate with the team to ideate on customer lifecycle stages and segmentation strategies, contributing to a comprehensive audience engagement roadmap for clients.
- Stakeholder Communication: Maintain open and effective communication with team members and stakeholders to align on automation strategies, workflow objectives, and performance insights, ensuring all plans meet campaign goals and marketing objectives.
- Performance Monitoring and Quality Assurance: Continuously monitor the performance of all active workflows and automations to ensure quality and effectiveness, and make optimization recommendations as necessary.
- Data Management and Dynamic Content: Maintain robust data models and attribute definitions, enabling scalable audience segmentation and supporting dynamic content personalization for campaigns and landing pages.
- Compliance and Best Practices Adherence: Ensure all automated marketing practices comply with legal standards and industry best practices, maintaining a focus on data privacy and system reliability.
- Additional duties, as assigned
This is a remote work opportunity with limited travel obligations, which requires demonstrating a level of dedication and commitment to being self-driven and accountable.
What You Bring To The Role:
- 3 years of experience preferred.
- Experience with relational databases and SQL
- Working knowledge of HTML / CSS to compliment drag and drop email builds
- Proficient understanding of email marketing and KPIs
- Strong communication skills (written, verbal, as well as visually through diagrams and concepts)
- Excellent problem solving skills to create innovative solutions to complex problems
- Attention to detail and time management skills
- Actively stays updated with the latest trends in email marketing and automation.
- Experience in Salesforce Marketing Cloud (SFMC) and AMPscript strongly preferred
- Additional experience in other Email Service Platforms (ESP) such as Klaviyo, ActiveCampaign, SharpSpring
- Knowledgeable about cross inbox & cross device compatibility
- Understanding of email authentication protocols
- Good grasp of web analytics, experience with Google Analytics
Why You’ll love working at OuterBox:
- High-character, fun, and cohesive work culture
- Competitive base salary
- PTO that is genuinely encouraged
- Affordable, low-deductible health insurance plans
- Supplemental benefits, including employer-paid life insurance, short & long term disability insurance
- 401k with company match
- Remote work flexibility
- Supportive, transparent, and accessible leadership that welcomes ideas, insights & feedback
- Professional/individual development stipend
If you’re ready to join a cohesive team that will support and encourage you to take your career to the next level, we encourage you to apply!
Salary : $70,000 - $85,000
