What are the responsibilities and job description for the SMS/Email Marketing Manager [HYBRID] position at Outerknown?
At Outerknown, we're making every decision with the highest regard for the hands that build our clothes and the world we call home. From seed to suppliers to a circular design, our mission is to protect our natural resources, empower the people crafting our clothes, and inspire change within the industry and beyond. We believe you shouldn't have to sacrifice style for sustainability - the two should be synonymous.
We are seeking a highly skilled SMS/Email Marketing Manager to join our team. The ideal candidate will have a strong background in customer relationship management, with a focus on email marketing, customer segmentation, and increasing repeat purchase rates.
The SMS/Email Marketing Manager will be responsible for executing our daily email communication as well as developing strategies to improve customer engagement and retention. This will include managing email campaigns, SMS messaging, analyzing customer data, and implementing CRM strategies.
Successful candidates will have excellent communication and interpersonal skills, as well as a deep understanding of customer behavior and data analysis. They will be able to work independently and as part of a team. They will be highly organized and detail-oriented.
RESPONSIBILITIES:
- Manage and execute email campaigns using Klaviyo
- Develop and implement retention strategies to improve customer engagement and repeat purchases. This includes referral and loyalty programs.
- Analyze customer data and implement personalized marketing strategies
- Collaborate with other team members to identify marketing opportunities for our existing customers
- Monitor and report on the effectiveness of email, SMS, and repeat purchase behavior
- Work with stakeholders to implement email and SMS best practices
- Use A/B testing to validate email / SMS creative, copy and content
- A strong understanding of customer journeys
- Responsible for understanding our customer base and leveraging customer segmentation skills to manage our customer list
- Driving retention and repeat rates
- Cohort monitoring and management
REQUIREMENTS:
- 3 years of experience in email marketing or customer relationship management
- Proficiency with Klaviyo or a similar email marketing platform
- Strong analytical skills and experience with data analysis
- Excellent communication and interpersonal skills
- Ability to work independently and as part of a team
- High level of organization and attention to detail
If you are a customer-focused, results-driven professional with a passion for email marketing, we encourage you to apply for this exciting opportunity.
Outerknown requires all employees to demonstrate proof of receiving all COVID-19 vaccinations that they are eligible for, as a condition of their employment.
This hybrid position will be based in our corporate office in Culver City, CA.
