What are the responsibilities and job description for the Outliant is hiring: SEO Strategist in Raleigh position at Outliant?
About us :
Outliant is a fully-remote, US-based, digital product development and startup consulting company, with a team of culturally diverse creators whose exceptional skills and talents help conceive seamless digital products. Our teams exhibit work-play energy that supports individual growth, as well as encourages the freedom of creativity and “thinking outside the box.”
Our Core Values :
Pursuit of Excellence : We are extremely competitive, ambitious, and driven to be exceptional – as individuals, teams, and as an organization. There is no standard high enough and we will never settle. We aspire to attract, retain, and empower the very best people.
Startup Mentality : Outliant began with 5 startup founders, and startup culture is deep in our DNA. It’s a critical advantage that allows us to move faster, be more resourceful, and empower our team at all levels. We are in the early chapters of our journey.
World-Class Remote Collaboration : Outliant is (and always has been) a 100% remote company – we have no offices and our teams are distributed around the world. Given the freedom and autonomy this provides, we require that our people excel in this remote structure.
About the role :
Outliant is looking for a strategic and data-driven remote, full-time Senior SEO Strategist to lead and execute impactful SEO initiatives for enterprise-level, multi-location businesses.
In this role, you will design and implement strategies that enhance organic visibility, improve rankings, and deliver measurable results. This role emphasizes scalability, collaboration, and the ability to deliver high-quality results using tools like SEOClarity and BrightEdge. You’ll have the opportunity to choose your hours and work and learn with world-class engineers, designers, and marketers.
Seniority Level : Senior Level
Responsibilities :
Strategic SEO Planning :
Develop and execute SEO strategies tailored to enterprise-level, multi-location clients.
Build long-term roadmaps to improve search visibility and align with client business goals.
Identify growth opportunities through detailed analysis and competitive research.
Keyword Research and Content Strategy :
Conduct in-depth keyword research to uncover opportunities across various verticals.
Create detailed content outlines that align with SEO and user intent.
Partner with content teams to develop optimized, high-quality content that drives results.
On-Page Optimization :
Optimize website pages for target keywords, user experience, and search intent.
Improve metadata, internal linking, and other on-page elements to enhance rankings.
Ensure all content is aligned with SEO best practices.
Local SEO Optimization :
Optimize multi-location websites for local search performance, including Google Business Profiles and location pages.
Develop scalable strategies to manage location-specific content and improve visibility in local markets.
Performance Tracking and Analysis :
Use tools like SEOClarity, BrightEdge, and Google Analytics to track and report on SEO performance.
Build insightful reports to highlight trends, opportunities, and actionable recommendations.
Continuously monitor algorithm changes and competitor performance to refine strategies.
Collaboration and Leadership :
Work closely with cross-functional teams, including content, design, paid media, and development, to align SEO with broader marketing goals.
Mentor junior SEO team members and share best practices.
Act as a subject-matter expert for clients, providing strategic recommendations and insights.
Requirements : Experience :
5 years of SEO experience, with a proven ability to develop and execute enterprise-level strategies.
Experience optimizing multi-location websites for organic and local search.
Skills :
Expertise in keyword research, on-page optimization, and creating content outlines.
Proficiency in SEO tools like SEOClarity, BrightEdge, Google Search Console, and Screaming Frog.
Strong analytical skills with the ability to extract actionable insights from complex data sets.
Soft Skills :
Exceptional communication and presentation skills, with the ability to convey technical concepts to non-technical audiences.
Strong organizational and project management skills with a detail-oriented mindset.
A collaborative and proactive approach to solving problems and driving results.
Nice to have :
Experience managing large-scale SEO campaigns for multi-location businesses.
Familiarity with scalable content strategies and SEO for enterprise environments.
What’s in it for you?
As a full-time member of our team, you’ll enjoy :
Unlimited PTO
Non-working holidays per country of residence
Medical / Dental / Vision insurance (US-W2)
Salary increases and performance-based bonuses
Referral bonuses
Mental health and well-being programs
Fun and casual work environment
Employee engagement activities and virtual gatherings
We are a diverse, global team!
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