What are the responsibilities and job description for the Director of Global Events position at Outreach?
Outreach is the first and only AI Sales Execution Platform built for intelligent revenue workflows. Built on the world’s largest foundation of customer interactions and go-to-market team data, Outreach’s leading revenue AI technology helps go-to-market professionals and their companies win by intelligently accelerating decision making and elevating sellers to do their best work. Our powerful platform gives revenue teams the tools they need to design, measure, and improve a revenue strategy for every stage of the customer journey, improving efficiency and effectiveness across the entire revenue cycle. Over 6,000 customers, including Zoom, McKesson, Snowflake, SAP, and Okta use Outreach to power workflows, put customers at the center of their business, improve revenue results, and win in the market.
About The Role
Outreach is seeking a confident and strategic events leader to join our Marketing team, managing our global flagship events program and field marketing. The position will be focused on developing innovative in-person and virtual experiences for our customers and prospects, building our brand affinity and impacting pipeline and revenue. The ideal candidate has a strong entrepreneurial mentality and thrives in a fast-paced environment, driving short-term gains while building towards long-term success.
Location: Remote within the US
Your Daily Adventures Will Include
Why You’ll Love It Here
About The Role
Outreach is seeking a confident and strategic events leader to join our Marketing team, managing our global flagship events program and field marketing. The position will be focused on developing innovative in-person and virtual experiences for our customers and prospects, building our brand affinity and impacting pipeline and revenue. The ideal candidate has a strong entrepreneurial mentality and thrives in a fast-paced environment, driving short-term gains while building towards long-term success.
Location: Remote within the US
Your Daily Adventures Will Include
- Create a portfolio of events aligned with the overall business objectives, product roadmap and marketing strategy.
- Develop the strategy and lead the execution of our flagship industry conference, Unleash, with a live, virtual and hybrid strategy which attracts tens of thousands of attendees across the globe.
- Lead a core event team focused on delivering keynotes, curriculum, executive tracks, communications, and logistics for our 1st party Outreach and Unleash branded events.
- Deliver exceptional and unique attendee experiences which drive engagement, attendance, participation, post-event follow-up response and pipeline!
- Work closely with executives, senior leaders, and stakeholders to define messaging, agenda, speakers, training, content strategy, etc.
- Drive all event communications, both internally and externally.
- Research and understand personas for each event type to maximize impact.
- Develop the acquisition strategy in partnership with the Demand Generation, Field Marketing and Sales teams to drive high registration of the right target personas.
- Work closely with GTM stakeholders and cross-functional marketing teams to develop repeatable content, tools, systems, processes, and guidelines to drive scale and impact.
- Set success criteria, manage key audiences, measure, and report the impact of each major event on awareness, engagement, and pipeline acceleration (sales and marketing pipeline and bookings), and ROI.
- Build a partner, vendor, and agency network to deliver “best in class” events, including platform vendors, logistics agencies, creative development, and event production.
- Maintain a multi-million-dollar budget for all flagship events and closely track monthly, quarterly, and yearly spending against targets.
- Develop strong cross-functional relationships to ensure involvement and input on event strategy from product and engineering, customer success, and sales.
- 10 years of managing an events team and delivering successful large-scale event experiences, virtual/hybrid event experience required
- Excellent written, verbal, and visual presentation skills
- Ability to multi-task and prioritize in a fast-paced and dynamic work environment
- Lead and influence w/ executives and cross-functional teams
- Data-driven mindset focused on setting and measuring KPIs and pipeline metrics
- Excellent budget and financial management skills
- Strong understanding and practice of event strategy and content development
- Knowledge and experience with online event platforms and tools (reg/web/mobile) for digital, live-streamed, and in-person events
- Experience working in both digital and in-person event environments, with in-depth knowledge in managing internal and external production teams
- Demonstrated ability to create net new event types, based on business need
- Experience working in an integrated marketing/demand gen organization
- Positive and motivated self-starter
- Comfortable dealing with ambiguity, with the ability to drive clarity for the team
Why You’ll Love It Here
- Generous medical, dental, and vision coverage for full-time employees and their dependents
- Flexible time off
- 401k to help you save for the future
- Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network), Adelante (Latinx community), OBX (Outreach Black Connection), Mosaic (AAPI community), Pride (LGBTQIA ), Gender , Disability Community, and Veterans/Military
- A parental leave program that includes not just extended time off but options for a paid night nurse, and a gradual return to work
- Infertility/ assisted reproductive services benefit
- Employee referral bonuses to encourage the addition of great new people to the team
- Plus, unlimited snacks and beverages in our kitchen
- We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status
Salary : $117,000 - $160,000