What are the responsibilities and job description for the Product Marketing Lead position at OutScout?
Senior Product Marketing Manager
OutScout partners with a high-growth Series C software company in the automotive space.
Their product aims to enhance efficiency for automotive shops by consolidating tools and streamlining operations.
The company has been recognized as one of America's Best Startup Employers by Forbes for three consecutive years.
Mission:
Develop and execute a go-to-market strategy for Payments and Quick Services, driving adoption and usage through targeted value propositions and innovative engagement methods.
Key Responsibilities & Expected Outcomes:
- PAYMENTS GTM Strategy & Execution:
- Buyer Understanding:
- Research and interview buyers to develop and validate personas, including decision-makers and buying committees.
- Define value propositions, messaging, and positioning frameworks tailored to each persona.
- Determine key characteristics of ideal prospects versus poor-fit prospects.
- Go-To-Market Strategy & Execution:
- Create a GTM playbook to equip sales and marketing teams, including core sales materials, marketing assets, and demand generation campaign concepts.
- Drive and manage GTM for product releases, ensuring alignment across sales and marketing.
- Partner with Product Management to inform roadmap prioritization using feedback from sales, competitive insights, and churn analysis.
- Develop programs to support high-priority product releases (e.g., marketing beta programs).
- Establish training and certification programs to ensure commercial teams have a strong baseline of product knowledge.
- QUICK SERVICES GTM Strategy & Execution:
- Develop and validate buyer personas, identifying the right product fit for each customer.
- Define value propositions and positioning frameworks tailored to different customer needs.
- Ensure seamless integration of Quick Services into the overall product ecosystem.
- Expected Outcomes:
- Payments is seamlessly integrated into the company's marketing and sales strategies and recognized by buyers as a key platform benefit.
- Increased product adoption and transaction volume.
- Enhanced customer engagement with predefined plays that improve usage and reduce churn.
This role is ideal for a strategic, results-driven product marketer who thrives in fast-paced environments and is passionate about driving product adoption through compelling GTM strategies.
