What are the responsibilities and job description for the Senior Product Manager - Growth position at OutScout?
Senior Product Marketing Manager
We're seeking an experienced Senior Product Marketing Manager to partner with our team at OutScout.
The successful candidate will drive the go-to-market strategy for Payments and Quick Services, focusing on adoption and usage growth.
The ideal candidate is a strategic, results-driven product marketer with a passion for developing and executing effective GTM strategies.
About the Role:
As a Senior Product Marketing Manager, you'll be responsible for:
- PAYMENTS GTM Strategy & Execution:
- Buyer Understanding:
- Develop and validate buyer personas, including decision-makers and buying committees.
- Define value propositions, messaging, and positioning frameworks tailored to each persona.
- Determine key characteristics of ideal prospects versus poor-fit prospects.
- Go-To-Market Strategy & Execution:
- Create a GTM playbook to equip sales and marketing teams, including core sales materials, marketing assets, and demand generation campaign concepts.
- Drive and manage GTM for product releases, ensuring alignment across sales and marketing.
- Partner with Product Management to inform roadmap prioritization using feedback from sales, competitive insights, and churn analysis.
- Develop programs to support high-priority product releases (e.g., marketing beta programs).
- Establish training and certification programs to ensure commercial teams have a strong baseline of product knowledge.
- QUICK SERVICES GTM Strategy & Execution:
- Develop and validate buyer personas, identifying the right product fit for each customer.
- Define value propositions and positioning frameworks tailored to different customer needs.
- Ensure seamless integration of Quick Services into the overall product ecosystem.
- Expected Outcomes:
- Payments is seamlessly integrated into the company's marketing and sales strategies and recognized by buyers as a key platform benefit.
- Increased product adoption and transaction volume.
- Enhanced customer engagement with predefined plays that improve usage and reduce churn.
Join our dynamic team and contribute your expertise to shaping the future of automotive shop efficiency.
