Sales and Marketing Manager

Description

PRIMARY PURPOSE OF POSITION:

The primary purpose of the Sales and Marketing Manager is to build and maintain occupancy levels to meet residence goals for the independent and assisted living community. This includes driving outside marketing efforts, selling apartments, and coordinating move-ins. The Sales and Marketing Manager will ensure a smooth and compassionate transition for new residents and effectively communicate the value of our services to prospective residents and their families.

JOB DUTIES:

1. Develop and implement strategic marketing plans to attract prospective residents.
2. Build and maintain relationships with hospitals, rehabilitation centers, physicians, and other referral sources.
3. Represent the facility at community events, health fairs, and other marketing opportunities.
4. Prepares admissions reports by collecting, analyzing, and summarizing data and looking for trends.
5. Conduct tours for prospective residents and their families, showcasing the benefits and amenities of the facility.
6. Respond to inquiries and follow up with prospective residents to convert leads into move-ins.
7. Use a CRM to create a database of leads and track progress through the sales cycle.
8. Coordinate all aspects of the admissions process, including screens, assessments, paperwork, and move-in logistics.
9. With the coordination of the Administrator and Director of Nursing, evaluating and accepting or rejecting patients; referring patient and family to other programs and institutions in needed.
10. Ensure a smooth transition for new residents by working closely with clinical and administrative staff.
11. Provide ongoing support to new residents and their families to ensure satisfaction and address any concerns.
12. Foster a welcoming and hospitable environment for residents, families, and visitors.
13. Ensure that the facility's amenities and services are presented in an appealing and professional manner.
14. Work with the hospitality team to address any special requests or needs of residents and their families.
15. Ensure all marketing materials are up-to-date and accurately reflect the facility’s services, amenities, and values.
16. Work closely with the Administrator and other department heads to align marketing, admissions, and hospitality strategies with overall facility goals.
17. Participate in weekly admissions and marketing meetings to review progress and adjust strategies as needed.
18. Ensure all admissions comply with state and federal regulations.
19. Maintain accurate records and documentation for all admissions and hospitality activities.

Qualifications

The ideal candidate will:

• Bachelors degree in Marketing, Sales or related field.  Associates degree with experience.
• At least three (3) years of experience in admissions, sales, and marketing required.
• Previous experience in a health care setting, strongly preferred.  Long term care experience desirable.
• Experienced with CRM software or other lead/sales tracking system.
• Strong attention to detail.
• Sales attitude.