Analyst/Sr. Analyst, SEO

About Ovative Group

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.

At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.

About The Role

Digital Marketing is a critical part of every consumer journey, but many companies only measure its impact on their digital outcomes. Our approach to optimization of search channels at Ovative Group can't be found anywhere else. We measure and optimize search marketing campaigns at the enterprise level to a KPI we call enterprise marketing return (EMR), an ROI-focused approach that measures the holistic impact of our channels.

The Ovative Group Analyst, Search Engine Optimization (SEO) position is an opportunity for an experienced candidate to take on an early stage, leadership role at a fast-growing company that has the highest standards for talent, fun, and client success. The ideal candidate demonstrates great critical thinking, solid understanding of the digital media landscape, and is motivated by driving results for our clients. Their role will play a pivotal role in helping Ovative continue our journey toward measuring and optimizing to the true enterprise impact, not solely ecommerce impacts.

Responsibilities Of a Search Engine Optimization (SEO) Analyst

• Performance-driven SEO program management & execution:
• Execute assigned SEO tasks with precision, ensuring deliverables align with broader program strategies and “paint done” expectations.
• Manage day-to-day operations, juggling multiple projects efficiently while meeting deadlines and maintaining high-quality standards.
• Apply foundational SEO best practices (e.g., metadata, header code implementation, indexation controls, site performance optimization) and perform on-page/off-page activities (keyword research, internal linking, link building, outreach).
• Collect and organize performance data for regular reporting, proactively identifying trends, insights, and areas for improvement.
• Demonstrate a “just do” mindset by taking ownership of tasks, leveraging available resources, and delivering high-quality outcomes with minimal supervision.
• Client relationship management:
• Build positive, trust-based relationships with clients by understanding their business, industry, and objectives, ensuring SEO strategies support broader project goals.
• Communicate effectively with stakeholders at all levels—from daily contacts to executive leadership—adapting style and detail to each audience.
• Handle challenging situations with empathy and respect, maintaining professionalism and consistently delivering quality work.
• Provide transparent updates, proactively recommend new approaches, and influence stakeholders to maximize the impact of SEO programs in large or complex organizations.
• Cross-functional strategy & thought leadership:
• Stay current on emerging SEO trends, tools, and best practices, sharing relevant insights with both clients and internal teams.
• Collaborate with cross-channel colleagues to identify synergies between SEO and other digital marketing efforts, contributing to holistic, growth-oriented strategies.
• Execute tasks in alignment with overarching program objectives while proactively suggesting innovative ideas to drive greater efficiency and results.
• Demonstrate a growth mindset by adapting to new challenges, seeking creative solutions, and continuously refining SEO processes.
• Team involvement and employee development:
• Contribute to a collaborative, supportive environment by sharing knowledge, best practices, and feedback with peers and leadership.
• Actively seek and provide feedback to drive continuous improvement, both personally and for the broader team.
• Participate in recruiting and training new team members, fostering a culture of open communication and 360-degree feedback.
• Align personal objectives and work efforts with team and organizational goals, helping elevate overall performance.
  

Requirements

• 1 years of experience directly responsible for enterprise-level SEO related programs
• Proven track record of success driving strong positive results through SEO programs
• Proven mastery of the following:
• Performance-based, direct-response SEO strategies
• All analytics tools (Adobe analytics, Google Analytics / Google Search Console, server log analysis, etc.)
• Visibility monitoring tools (STAT, SEOClarity/Conductor/Brightedge, etc.), Auditing tools (DeepCrawl, Screaming Frog, Botify, etc.), Keyword research tools (Adwords, Ahrefs, SEMRush, etc.), and other analysis tools
• Deep understanding of critical crawling/indexing/rendering factors
• Understanding of schema.org structured markup, page speed optimizations, and other scalable technical tactics
• Local search optimization platforms (Yext, Rio, etc.)
• Writing/reading code (HTML, JS, etc.) a strong plus
• Previous experience in enterprise SEO programs, performance marketing, retail, eCommerce, etc. preferred
• Strong digital agency experience or digital lead on the client-side
• Great communication and client management skills
• Sound conceptual and analytical problem-solving skills
• Exceptional attention to detail
• Ability to work independently and drive efforts from start to finish
  

Benefits Of Working At Ovative Group

We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.

Culture

Culture matters and we’ve been recognized as a Top Workplace for eight years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.

Compensation And Insurance

We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.

We’re rewarded fairly and when the company performs well, we all benefit.

Tangible Amenities We Enjoy

• Access to all office spaces in MSP, NYC, and CHI
• Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams.
• Flexible paid vacation policy
• 401k match program
• Top-notch health insurance options
• Monthly stipend for your mobile phone and data plan
• Sabbatical program
• Charitable giving via our time and a financial match program
• Shenanigan’s Day
  
  

Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!