What are the responsibilities and job description for the Director, Retail Media Activation position at Ovative Group?
About Ovative Group:
Ovative Group is the premier independent media and measurement firm in the United States. We help trailblazers in fast-growing, customer-centric organizations across industries reinvent their marketing and measurement programs. We leverage our media, measurement, and consulting capabilities to help brands like Domino’s, Facebook, The Home Depot, CVS, Disney, and UnitedHealth Group transform their media and marketing programs. Our proprietary approach to measuring and optimizing marketing investment decisions, Enterprise Marketing Return (EMR), is disrupting the industry and setting the gold standard for customer and marketing strategy, activation, and measurement.
Recognized eight consecutive years on Star Tribune’s list of Top 150 Workplaces and five years on Inc. 5000’s list of the fastest-growing private companies in America, we pride ourselves in always overdelivering for our clients, our teams, and our communities.
About the Role:
Retail Media is transforming the way brands connect with consumers, and Amazon is at the forefront of this revolution. At Ovative Group, we take a pioneering approach to retail media, optimizing campaigns to drive full-funnel impact that extends beyond digital outcomes to enterprise-level success. Our clients are household names across the industry, and we pride ourselves on being their strategic advisors in navigating this complex and dynamic landscape.
The Ovative Group Director of Retail Media Activation is a key leadership role at a fast-growing company that embodies the highest standards of talent, innovation, and client success. This role requires a deep expertise in Amazon advertising, including full-funnel strategies that drive awareness, consideration, and conversion. The ideal candidate will demonstrate exceptional client management skills, inspiring team leadership, and advanced strategic thinking. They will be a self-directed leader who thrives on managing multiple priorities while identifying opportunities to optimize performance and build groundbreaking capabilities in retail media.
This role will play a pivotal part in advancing Ovative’s mission to measure and optimize advertising impact at the enterprise level while mentoring the next generation of marketing leaders.
Responsibilities of a Retail Media Activation Director:
Client Leadership and Strategic Advisory:
At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below.
For our director positions, our compensation ranges from $123,000 to $228,000, which is inclusive of a 30% bonus.
Benefits of Working at Ovative Group:
We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.
Culture:
Culture matters and we’ve been recognized as a Top Workplace for eight years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.
Compensation and Insurance:
We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.
We’re rewarded fairly and when the company performs well, we all benefit.
Tangible amenities we enjoy:
Ovative Group is the premier independent media and measurement firm in the United States. We help trailblazers in fast-growing, customer-centric organizations across industries reinvent their marketing and measurement programs. We leverage our media, measurement, and consulting capabilities to help brands like Domino’s, Facebook, The Home Depot, CVS, Disney, and UnitedHealth Group transform their media and marketing programs. Our proprietary approach to measuring and optimizing marketing investment decisions, Enterprise Marketing Return (EMR), is disrupting the industry and setting the gold standard for customer and marketing strategy, activation, and measurement.
Recognized eight consecutive years on Star Tribune’s list of Top 150 Workplaces and five years on Inc. 5000’s list of the fastest-growing private companies in America, we pride ourselves in always overdelivering for our clients, our teams, and our communities.
About the Role:
Retail Media is transforming the way brands connect with consumers, and Amazon is at the forefront of this revolution. At Ovative Group, we take a pioneering approach to retail media, optimizing campaigns to drive full-funnel impact that extends beyond digital outcomes to enterprise-level success. Our clients are household names across the industry, and we pride ourselves on being their strategic advisors in navigating this complex and dynamic landscape.
The Ovative Group Director of Retail Media Activation is a key leadership role at a fast-growing company that embodies the highest standards of talent, innovation, and client success. This role requires a deep expertise in Amazon advertising, including full-funnel strategies that drive awareness, consideration, and conversion. The ideal candidate will demonstrate exceptional client management skills, inspiring team leadership, and advanced strategic thinking. They will be a self-directed leader who thrives on managing multiple priorities while identifying opportunities to optimize performance and build groundbreaking capabilities in retail media.
This role will play a pivotal part in advancing Ovative’s mission to measure and optimize advertising impact at the enterprise level while mentoring the next generation of marketing leaders.
Responsibilities of a Retail Media Activation Director:
Client Leadership and Strategic Advisory:
- Own, manage, and grow relationships with some of Ovative Group’s largest clients, serving as a trusted advisor for advertising strategies
- Lead long-term strategic planning and advise on retail media full funnel advertising programs, including Sponsored Products, Sponsored Brands, and DSP
- Be the primary escalation point for key client moments, delivering solutions that inspire trust and credibility
- Guide client stakeholders in evolving their retail media strategies and measurement approaches to achieve enterprise-level impact
- Develop and manage a high-performing team of retail media experts, fostering a culture of excellence and innovation
- Recruit, train, and mentor team members, ensuring professional growth and readiness to meet client needs
- Standardize best-in-class processes and deliverables to scale success across portfolios
- Champion open communication and constructive feedback, inspiring team members to reach their goals
- Shape and drive multi-channel digital media strategies aligned with client growth objectives
- Collaborate with internal teams across media, measurement, and client services to develop integrated solutions
- Stay at the forefront of industry trends, identifying new opportunities to enhance Ovative’s retail media capabilities
- Lead initiatives that contribute to the growth and scalability of Ovative’s offerings
- Oversee the management of Amazon, and other RMN advertising programs, from campaign planning to execution and optimization
- Develop customer-first strategies, leveraging data-driven insights to inform segmentation and targeting
- Manage strategic partnerships with Amazon and other retail media platforms, ensuring alignment with client goals
- Advocate for test-and-learn initiatives, prioritizing and influencing adoption to drive measurable results
- Drive business development efforts by leading client pitches and showcasing Ovative’s differentiated approach to retail media
- 10 years of experience managing enterprise-level advertising programs, with at least 3 years of experience in Retail Media
- 5 years of experience leading and mentoring teams, fostering growth and excellence
- Deep expertise in full-funnel Retail Media advertising, including Sponsored Ads and DSP
- Strong business acumen and a proven track record of driving performance in retail, eCommerce, or related industries
- Expertise in partner management and retail media tools, such as Amazon Ads, Pacvue, The Trade Desk, etc.
- Proven ability to develop cross-channel media strategies and deliver enterprise-level results
At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below.
For our director positions, our compensation ranges from $123,000 to $228,000, which is inclusive of a 30% bonus.
Benefits of Working at Ovative Group:
We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.
Culture:
Culture matters and we’ve been recognized as a Top Workplace for eight years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.
Compensation and Insurance:
We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.
We’re rewarded fairly and when the company performs well, we all benefit.
Tangible amenities we enjoy:
- Access to all office spaces in MSP, NYC, and CHI
- Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams.
- Flexible paid vacation policy
- 401k match program
- Top-notch health insurance options
- Monthly stipend for your mobile phone and data plan
- Sabbatical program
- Charitable giving via our time and a financial match program
- Shenanigan’s Day
Salary : $123,000 - $228,000
