What are the responsibilities and job description for the Content Marketing Specialist Job at Overdrive Interactive in Boston position at Overdrive Interactive?
Content Summary : Content Marketing Specialist at Boston, for Overdrive Interactive
Overdrive Interactive is a Boston-based digital agency with a unique blend of strategic, media, creative and technical services that truly represent the model of what most agencies are striving to become in today’s competitive environment. Employment at Overdrive means having the opportunity to work in a dynamic environment providing some of the world’s leading companies with the cutting-edge online marketing programs they need to succeed and grow. Our team members get their heads around online advertising, search marketing, social media, mobile, digital creative, analytics and more – all the things marketing and creative professionals need experience in to thrive in today’s ever changing marketplace. Want to know more? Check out our site at
Overdrive is seeking a Content Specialist who wants to work for global brands, applying their talents to projects that span the entire digital spectrum. We are seeking a journalistically minded and deadline-oriented communicator that will be responsible for developing news and feature stories, usable knowledge research-to-practice pieces, announcements, and profiles for our clients online communications channels.
The ideal candidate must have a deep understanding of building digital media campaigns in social platforms and must be experienced in leveraging Facebook, Twitter, LinkedIn, Blogs, YouTube, and other technologies as part of a digital marketing mix.
All interested candidates should be excellent writers and reporters, with the ability to source, pitch, and frame stories that highlight the impact, value, and innovations. This candidate should also have a strong work ethic and a contagiously positive attitude. Having SEO knowledge and basic understanding of website software is a plus. Chinese as a second language is preferred.
Responsibilities include but are not limited to the following
- Create compelling content across a variety of channels, aligning with the mission and editorial needs of our clients
- Develop shareable social media assets for our clients
- Think about the elements of your stories : how they deploy on web pages, in social media, and how they might better reach audiences
- Develop an understanding of the metrics that demonstrate success across the various platforms
- Develop at least an entry-level familiarity with Google Analytics and other measurement systems
- Find and edit high-quality, compelling images (staff-generated or stock) to accompany text-based stories
- Copyedit and proofread the work of colleagues as necessary
- Keep an eye on trends to take advantage of new opportunities in social media
- Present ideas to senior members of the agency
Requirements
Application Requirements
Benefits
Please include salary requirements with all responses. No phone calls please. EOE.
