What are the responsibilities and job description for the Director- Demand Generation position at Overdrive Interactive?
About Us:
Overdrive Interactive is a Boston-based digital agency with a unique blend of strategic, media, creative, and technical services. We’re driven by an entrepreneurial spirit, setting the standard for what most agencies aspire to become in today’s competitive landscape. We provide the world’s leading companies with the cutting-edge online marketing programs they need to succeed and grow. Dive into a dynamic environment at Overdrive, where online advertising, search marketing, social media, mobile, digital creative, analytics, and more come together. Learn more about us at www.overdriveinteractive.com.
About the Role:
The Director, Demand Generation is responsible for developing and leading the global demand generation strategy to drive pipeline growth, customer acquisition, and revenue. This role will lead a centralized demand efforts, collaborating closely new business and strategy teams to ensure a scalable, cohesive, and data-driven approach to demand generation. The ideal candidate will have experience in Agency & B2B marketing, strong leadership abilities, and a deep understanding of agency services, with a focus on integrated campaigns that fuel demand and pipeline growth.
Responsibilities:
Strategy Development & Leadership:
- Own the global demand generation strategy, setting goals and KPIs to drive revenue growth and pipeline acceleration across all regions.
- Develop high-impact, data-driven demand generation campaigns that resonate with our target audience across different verticals and regions.
- Collaborate with the strategy, and delivery teams to create compelling messaging and offers that drive customer engagement and conversions.
Team Leadership:
- Provide strategic direction and day-to-day oversight of campaign planning, execution, and optimization.
Campaign Execution & Optimization:
- Oversee the development and execution of integrated multi-channel campaigns, including email, web, paid media, webinars, ABM, events, and content syndication.
- Ensure campaigns are designed to engage prospects throughout the buyer’s journey, from awareness to conversion.
- Monitor campaign performance and optimize continuously for maximum ROI, utilizing marketing automation tools (e.g., Hubspot, Mailchimp) and data-driven insights.
Analytics & Reporting:
- Lead data-driven decision-making, tracking key metrics such as MQLs, SQLs, pipeline contribution, customer acquisition cost (CAC), and return on marketing investment (ROMI).
- Collaborate with the data analytics team to ensure robust data analytics and reporting mechanisms are in place.
- Provide regular updates and reports to executive leadership on the impact of demand generation efforts.
Qualifications:
- 7 years of experience in demand generation or growth marketing, preferably at a marketing agency; including at least 5 years in a senior leadership role.
- Proven track record of driving significant pipeline growth and revenue, through multi-channel demand gen campaigns in a B2B environment; Familiarity with account-based marketing (ABM) strategies.
- Strong knowledge of marketing automation platforms (Hubspot, WinMo, etc.), CRM systems and analytics tools.
- Demonstrated experience in collaborating with sales teams and aligning marketing strategies with sales objectives.
- Analytical mindset with strong data-driven decision-making skills.
- Outstanding communication and interpersonal skills, with the ability to build strong relationships with cross-functional teams and senior leadership; experience marketing to media and C-level audiences is ideal.
- Committed to Overdrive’s core values of Innovation, Accountability, Caring and Scrappiness
Why Join Overdrive Interactive:
- Opportunity to work closely with the CRO and contribute directly to the company's revenue growth.
- Join an award-winning team of digital marketing professionals.
- Work on exciting projects for a diverse range of clients.
- Opportunities for professional growth and development.
- Collaborative and supportive work environment.
- Competitive salary and benefits package.
Required Skills:
- Analyze and track performance marketing performance metrics
- Collaborate with internal and external clients and partners
- Manage marketing budget and show project ROI
Preferred Skills:
- Bachelor's degree or equivalent
- 7-10 years of relevant experience
- Excellent leadership and communication skills
- Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
