Director of Paid Social

Position Overview:

As the Director of Paid Social, you will be a key leader in developing and executing paid social strategies for our clients. Your primary focus will be on delivering exceptional results in performance-based Meta campaigns while driving strategic growth across LinkedIn, TikTok, Reddit, Pinterest, and other leading paid social channels. You will bring your hands-on experience to create, optimize, and analyze social campaigns, focusing on clear and concise business objectives that drive measurable results.

Key Responsibilities:

• Lead the development, implementation, and optimization of paid social media strategies for key clients, with a strong emphasis on Meta performance campaigns.
• Manage and oversee paid social campaigns across a variety of platforms, including LinkedIn, TikTok, Reddit, Pinterest, and other relevant channels.
• Develop campaign strategies that align with client business objectives, driving clear and measurable performance outcomes.
• Act as the main point of contact for premier clients, providing strategic insights, recommendations, and detailed performance reporting.
• Collaborate with cross-functional teams (creative, analytics, strategy) to develop and execute comprehensive paid social campaigns.
• Stay current with social media trends, platform updates, and emerging tools to ensure we remain at the forefront of paid social marketing.
• Oversee the testing and scaling of new ad formats and bidding strategies to optimize campaign performance.
• Mentor and develop junior team members, providing guidance on campaign best practices, strategy development, and performance optimization.
• Analyze and report on campaign performance, providing actionable insights and recommendations for optimization.

Qualifications:

• A minimum of 7 years of hands-on experience in paid social media marketing, with a focus on performance-driven Meta campaigns.
• Proven experience with LinkedIn, TikTok, Reddit, Pinterest, and other leading paid social platforms, demonstrating a track record of driving growth and achieving objectives.
• Strong analytical skills and experience working with social media analytics tools (e.g., Facebook Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, etc.).
• Deep understanding of digital advertising principles, KPIs, and performance metrics, with the ability to develop strategies that align with client goals.
• Demonstrated success in managing large-scale paid social budgets and optimizing campaigns to drive ROI.
• Excellent communication skills, with the ability to present complex information in a clear and concise manner to clients and internal stakeholders.
• Ability to thrive in a fast-paced, collaborative environment with a strong client-centric focus.
• Experience mentoring and developing junior team members is a plus.

About Us:

Overdrive Interactive is a Boston-based digital agency with a unique blend of strategic, media, creative, and technical services. We’re driven by an entrepreneurial spirit, setting the standard for what most agencies aspire to become in today’s competitive landscape. We provide the world’s leading companies with the cutting-edge online marketing programs they need to succeed and grow. Dive into a dynamic environment at Overdrive, where online advertising, search marketing, social media, mobile, digital creative, analytics, and more come together. Learn more about us at overdriveinteractive.com.

What We Value:

• EXCEPTIONAL:Strive to be the best version of yourself, embodying excellence in every task you undertake.
• CURIOUS:Stay updated with the evolving digital landscape, embracing a continuous learning mindset.
• INNOVATIVE:Bring fresh ideas to the table, pushing the boundaries of strategic thinking.
• CARING:Promote a positive and supportive workplace, showing care for your work, your team, and our clients.

Benefits:

• Health and Dental insurance
• 401(k) retirement plan with company matching contribution
• Flexible spending accounts including commuter and child care benefits
• Vision care discounts
• Paid vacation and holidays
• Competitive salary
• Employee referral bonus
• Long term disability
• Life insurance
• Accidental death insurance
• Industry training

Job Location:

We operate with a preference for a hybrid work model, valuing the balance and flexibility it brings to our team’s professional and personal lives.

Join Overdrive Interactive, where your ideas matter, your growth is encouraged, and your success is shared. Apply today!