What are the responsibilities and job description for the Media Marketing Specialist position at Overdrive Interactive?
About Us:
Overdrive Interactive is a Boston-based digital agency with a unique blend of strategic, media, creative, and technical services. We’re driven by an entrepreneurial spirit, setting the standard for what most agencies aspire to become in today’s competitive landscape. We provide the world’s leading companies with the cutting-edge online marketing programs they need to succeed and grow. Dive into a dynamic environment at Overdrive, where online advertising, search marketing, social media, mobile, digital creative, analytics, and more come together. Learn more about us at www.overdriveinteractive.com.
Job Description:
We are seeking a Paid Media Strategist who is meticulous and committed to managing and optimizing ad campaigns for our B2C and B2B clients. This role is pivotal in enhancing the brand’s online visibility, reach, and sales. As a specialist in this domain, you will be at the forefront of the digital marketing landscape, collaborating with diverse teams to devise and execute innovative online marketing strategies. If you are passionate about digital marketing and are always eager to hone your skills, this role is for you.
Responsibilities:
- Manage, optimize, and scale ad campaigns across multiple platforms (Meta, Google, Tiktok, Reddit, Instagram, LinkedIn) ensuring they resonate with the client’s brand and objectives.
- Conduct audience research and segmentation. Continuously refine ad targeting and placements.
- Implement A/B testing for ad creatives, copy, and landing pages to consistently enhance campaign performance.
- Extract insights from campaign data and provide actionable recommendations.
- Collaborate with the team to anticipate market opportunities and trends specific to Facebook advertising.
Qualifications:
- Proficiency with Meta and at least 1 other platform.
- Strong analytical skills with a knack for testing and optimization.
- Excellent communication skills, both verbal and written.
- Prior experience with B2B and B2C campaigns with strict monthly goals.
- A proactive approach to learning and staying updated in the digital marketing realm.
What We Value:
- We’re accountable.
We take ownership of our actions and are transparent in our work.
- We’re scrappy.
We ask questions and are open-minded. Where others see big problems, we see big solutions.
- We’re innovative.
We bring bold thinking to our work, challenging the status quo to drive cutting edge solutions.
- We’re caring.
We build strong relationships with our partners and communities to create a supportive and inclusive environment.
Benefits:
- Health and Dental insurance
- 401(k) retirement plan with company matching contribution
- Flexible spending accounts including commuter and child care benefits
- Vision care discounts
- Paid vacation and holidays
- Competitive salary
- Employee referral bonus
- Long term disability
- Life insurance
- Accidental death insurance
- Industry training
