What are the responsibilities and job description for the Paid Social, Senior Media Strategist position at Overdrive Interactive?
About Us :
Overdrive Interactive is a Boston-based digital agency with a unique blend of strategic, media, creative, and technical services. We’re driven by an entrepreneurial spirit, setting the standard for what most agencies aspire to become in today’s competitive landscape. We provide the world’s leading companies with the cutting-edge online marketing programs they need to succeed and grow. Dive into a dynamic environment at Overdrive, where online advertising, search marketing, social media, mobile, digital creative, analytics, and more come together. Learn more about us at .
Job Description :
We are seeking a Facebook / META Ad Management Strategist who is meticulous and committed to managing and optimizing Facebook ad campaigns for our B2C and B2B clients. This role is pivotal in enhancing the brand’s online visibility, reach, and sales. As a specialist in this domain, you will be at the forefront of the digital marketing landscape, collaborating with diverse teams to devise and execute innovative online marketing strategies. If you are passionate about digital marketing and are always eager to hone your skills, this role is for you.
Responsibilities :
- Manage, optimize, and scale Facebook ad campaigns, ensuring they resonate with the client’s brand and objectives.
- Conduct audience research and segmentation. Continuously refine ad targeting and placements.
- Implement A / B testing for ad creatives, copy, and landing pages to consistently enhance campaign performance.
- Extract insights from campaign data and provide actionable recommendations.
- Collaborate with the team to anticipate market opportunities and trends specific to Facebook advertising.
- Stay updated with Facebook Ads trends, tools, and best practices.
- Primary Client Management. Must be able to present with confidence.
Qualifications :
What We Value :
We take ownership of our actions and are transparent in our work.
We ask questions and are open-minded. Where others see big problems, we see big solutions.
We bring bold thinking to our work , challenging the status quo to drive cutting edge solutions.
We build strong relationships with our partners and communities to create a supportive and inclusive environment.
Benefits :
Job Location :
We operate with a preference for a hybrid work model, valuing the balance and flexibility it brings to our team’s professional and personal lives. However, we are open to accommodating fully remote arrangements for the right candidate. We are dedicated to fostering a collaborative and inclusive work environment, regardless of where you are located.
Join Overdrive Interactive, where your ideas matter, your growth is encouraged, and your success is shared. Apply today!
