SVP Paid Media

Overdrive Interactive is a Boston-based digital agency with a unique blend of strategic, media, creative and technical services that truly represent the model of what most agencies are striving to become in today's competitive environment. Employment at Overdrive means having the opportunity to work in a dynamic environment providing some of the world's leading companies with the cutting edge online marketing programs they need to succeed and grow. Our team members get their heads around online advertising, search marketing, social media, mobile, digital creative, analytics and more - all the things marketing and creative professionals need experience in to thrive in today's ever changing marketplace. Want to know more? Check out our site at www.overdriveinteractive.com

Job Title: Senior Vice President (SVP) of Paid Media

Summary: The Senior Vice President (SVP) of Paid Media is a strategic leadership role responsible for developing and executing a comprehensive global paid media strategy that aligns with the company's overall marketing objectives. The SVP will lead a team of paid media specialists and oversee all aspects of paid media campaigns, including planning, execution, optimization, and reporting across various channels such as paid search, paid social, and other emerging paid media platforms.

Roles and Responsibilities:

Strategic Leadership:

• Provide strategic guidance and leadership to the paid media team to ensure campaigns meet KPIs and align with business goals and industry best practices.
• Develop and execute a global paid media strategy that aligns with the company's overall marketing objectives, including identifying target audiences, setting campaign objectives, selecting appropriate channels, and developing budgets.
• Articulate the story behind campaign performance data, providing context and actionable insights to executive leadership.

Team Management:

• Lead, mentor, and inspire a high-performing team of paid media specialists.
• Foster a collaborative and innovative team culture, encouraging continuous learning and professional development.
• Manage large-scale, conversion-focused response accounts, prioritizing, delegating, and overseeing multiple campaigns.
• Build and foster connections with clients, partners, and staff, inspiring trust and maintaining composure under pressure.

Paid Search:

• Oversee the planning, implementation, and optimization of paid search campaigns.
• Stay abreast of industry trends and updates to optimize keyword strategy, ad copy, and bid management.
• Monitor and analyze performance metrics to ensure the effectiveness of paid search efforts.

Paid Social:

• Develop and optimize paid campaigns across various social platforms (Facebook, Instagram, TikTok, Snapchat, YouTube, Pinterest, etc.).
• Direct the planning and execution of paid social campaigns across platforms.
• Collaborate with creative teams to develop compelling ad creatives and messaging.
• Analyze social media trends and audience behavior to refine targeting strategies.

Paid Media Channels:

• Manage and optimize paid media campaigns across various channels to maximize ROI.
• Explore and test new paid media channels and technologies to stay ahead of industry trends.
• Collaborate with cross-functional teams to integrate paid media efforts with other marketing initiatives.

Budget Management:

• Develop and oversee the paid media budget, setting realistic goals and strategically allocating resources.
• Optimize budget allocation based on performance metrics and market dynamics.
• Provide comprehensive reporting and analysis of budget performance and key performance indicators (KPIs).
• Leverage insights from budget performance analysis to refine strategies and elevate overall paid media initiatives.

Client Collaboration:

• Foster strong client relationships by understanding their marketing goals and overall business strategies.
• Conduct comprehensive needs assessments to tailor paid media strategies that align with broader marketing objectives.
• Regularly communicate with clients, providing transparent insights and identifying areas for refinement.
• Integrate client feedback into the ongoing development and optimization of paid media strategies.

Data Analysis and Reporting:

• Leverage data-driven insights to inform decision-making processes and enhance the efficacy of paid media campaigns.
• Analyze diverse datasets to extract meaningful patterns and trends, employing statistical methods and data visualization techniques.
• Prepare regular reports tailored for executive leadership, showcasing key metrics and providing strategic narratives and actionable recommendations.

Vendor Management:

• Develop and maintain strong relationships with paid media partners and vendors.
• Negotiate favorable terms and ensure cost-effective use of external resources.
• Stay up-to-date on the latest paid media trends and technologies.
• Identify and implement new paid media opportunities to drive growth.

Qualifications:

• Extensive experience in performance marketing and leading large-scale, conversion-focused paid media campaigns.
• Proven track record of leading, developing, and growing high-performing teams.
• Excellent people management skills, fostering employee motivation, engagement, and retention.
• Strong analytical and data-driven decision-making abilities.
• Exceptional communication and presentation skills, with the ability to convey complex information effectively.
• Proficiency in various paid media platforms and technologies.
• Familiarity with relevant tools and software for campaign management, data analysis, and reporting.
• Ability to work collaboratively with cross-functional teams and clients.
• Bachelor's degree in marketing, advertising, business administration, or a related field; advanced degree preferred.