What are the responsibilities and job description for the Account Director position at Overdrive Marketing Communications, LLC?

Overdrive Interactive is a Boston-based digital agency with a unique blend of strategic, media, creative and technical services that truly represent the model of what most agencies are striving to become in today’s competitive environment. Employment at Overdrive means having the opportunity to work in a dynamic environment providing some of the world’s leading companies with the cutting edge online marketing programs they need to succeed and grow. Our team members get their heads around online advertising, search marketing, social media, mobile, digital creative, analytics and more – all the things marketing and creative professionals need experience in to thrive in today’s ever changing marketplace. Want to know more? Check out our site at www.overdriveinteractive.com

General Description

The Account Director is a seasoned interactive marketing strategist and account leader. In this senior level leadership position, you are responsible for understanding and applying Overdrive’s products and services to meet the needs of our client’s business objectives and strategies. This is accomplished through an understanding of their climate, category, company, customer and competition. This position mandates exceptional knowledge of general business practices as well as interactive and general marketing principles.

You will also have management responsibilities for 3 – 4 Overdrive account management team members who will be reporting into you and form the core of a team you will lead. You will be tasked to work with to manage and mentor those on your team to ensure seamless strategic and tactical delivery of Overdrive’s products and services to our client base.

Account Management Responsibilities

Management of a mutually productive relationship and clear communications between client and Overdrive at all levels
Manage relationships with senior level client staff as well as day-to-day contacts
Providing marketing counsel and advice to clients and others
Developing and implementing both short and long-term strategic marketing programs and initiatives for clients
Identification of client growth and upsell opportunities as a means to evolve and grow client relationships
Providing strategic direction and guidance to agency personnel to ensure fulfillment of client objectives and expectations
Ensure complete, timely and actionable direction to all departments on all client programs
Management of the day-to-day activities of specific Overdrive accounts
Strategic implementation of Overdrive’s policies, procedures and products
Provide agency management with client communications and information relevant to the Overdrive’s overall performance on accounts
Management of account and client financials inclusive of estimates, budgets, billing and tracking of spend
Provide agency management with client communications and information relevant to the Overdrive’s overall performance on accounts
Analyze agency / campaign reports and communicate key findings to client
Prepare and present presentations associated with agency and client performance associated with programs being managed
Assume other agency responsibilities as directed by agency principals

Management Responsibilities

Successfully build, maintain and manage team of 3 – 4 Overdrive account management team members though consistent communication, mentorship, training and account performance

Manage account teams comprised of specialists representing various agency disciplines (SEO, SEM, Online Media, Design / Creative, Development)

Required Competencies

A comprehensive knowledge, inclusive of best practices, of online advertising techniques, promotional vehicles such as Social Media, SEO, Online Media, SEM, Email Marketing, Mobile, etc.

Thorough understanding of tracking, measurement and analytics platforms and metrics used to measure and track campaign performance, inclusive of Omniture, Google Analytics and others.

Understanding of all interactive marketing KPIs, inclusive of CPC, CTR, CPL, CPA, Conversion / Action Rate and others

Management of agency financial process inclusive of Net / Gross, estimate, time tracking and campaign budgets

A thorough understanding of interactive and general marketing principals

Demonstrated experience in applying the underpinnings of online marketing, as well as tactical knowledge around how strategies are implemented across various channels inclusive of SEO, SEM, Online Media, Social Media, Application Development and more

Core Competencies

Thorough knowledge of interactive and general marketing principals

Proven ability to management senior level client relationships

Demonstrated ability to recognize client growth opportunities and grow client relationships

Initiative and innovation in problem solving and task management

The ability to facilitate and evaluate quality communications strategies

Demonstrated Project Management skills

Ability to manage and mentor agency staff (junior and mid-level)

Demonstrated team management experience and ability to unite and lead individuals from different disciplines and departments

Strong interpersonal skills

Strong communication skills

Proven ability to learn and lead a client’s business

Uncompromising attention to detail

Fluency in MS Office, inclusive of Outlook, Excel, PowerPoint and Word

Experience

Candidate must have a minimum of 7 – 10 years of Advertising or Interactive Marketing Agency experience, inclusive of 3 – 5 years of personnel / team management responsibilities

Current Google AdWords certification is a plus

Clients & Profits experience a plus

Ability to showcase thought leadership, best practices and marketing prowess via writing for Blogs or industry publications a plus.

Benefits

Health and Dental insurance

401(k) retirement plan with company matching contribution

Flexible spending accounts including : commuter and child care benefits

Vision care discounts

Paid vacation and holidays

Competitive salary

Employee referral bonus

Long term disability

Life insurance

Accidental death insurance

Industry training

Free healthy snacks, coffee and teas

Contemporary open-loft office space

Fun parties and office culture

Please include salary requirements with all responses. No phone calls please. EOE.

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