Digital Content Marketing Specialist Job at OverDrive in Cleveland

Content Summary : Digital Content Marketing Specialist at Cleveland, for OverDrive

This position will require you to be in the Greater Cleveland, OH Area.

We are presently in a hybrid schedule, 2 days on campus and 3 days WFH.

OverDrive is seeking a talented and dynamic marketer to lead the growth for our digital content business (ebooks, audiobooks, magazines and curriculum support), with an emphasis on increasing adoption within K-12 schools. This role provides a unique opportunity to drive both inbound and outbound marketing strategies for our two-sided marketplace, prioritizing the expansion of our footprint in schools across the U.S. and globally.

As an integral member of our marketing team, you will work closely with the content acquisition and development group, sales teams, library and education partners (schools, districts, and teachers). You will be responsible for ensuring our marketing channels deliver highly targeted, impactful communications to meet the needs of librarians, educators, and administrators at the right time, while equipping the sales team with robust enablement tools and strategies.

You will be an expert on marketing trends particularly in the education sector, identifying innovative ways to reach key decision-makers, including curriculum directors and district administrators. This role will also include developing strategies to foster engagement with both digital content suppliers, libraries, and K-12 buyers. Collaboration across teams such as product development, public relations, analytics, and content will be essential to creating cohesive marketing initiatives.

Responsibilities :

• Collaborate with the OverDrive content and merchandising team to share key marketing insights that may inform the promotional calendar to further generate relevancy, visibility, and revenue.
• Create engaging and persuasive case studies, blog posts, white papers, testimonials, playbooks, product comparisons, brochures, and videos as sales enablement support.
• Work closely with the publishing, audiobook, creator community industry. Become the marketing representative for OverDrive with various publishing and trade organizations.
• Share consumer and customer insights to identify pain points. Collaborate cross-functionally with the product team to improve the buyer and seller experience.
• Partner with channel experts across content, marketing, PR communications, customer service, in-market teams, and sales channels to generate demand.
• Conceptualize integrated marketing campaigns featuring our content that speaks to pain points of existing and prospective customers.
• Build up the value proposition leveraging the voice of the customer to optimize product marketing messaging and to advise on product recommendations.
• Develop product value propositions, narratives, customer messaging, naming, and external-facing proof points.
• Keep abreast of industry trends, prioritizing education, to help inform program creation and to help support the brand story.
• Utilize personal engagement, relationship building, and analytical skills to develop a trusted advisory relationship for OverDrive to guide and influence customers and digital content supply partners to achieve their strategic and tactical goals.
• Create marketing materials in support of promotional opportunity pitches to help digital content suppliers drive engagement and visibility with their titles.
• Define key metrics for success, and track progress against goals for the product, book, film, series, and collection launches and in-market growth adoption of existing products or services.
• Travel to meet partners or attend trade shows may be required to deepen knowledge of unique markets.
• Measure results and evaluate the effectiveness of campaigns and initiatives, and use that information to drive better activities.
• A creative eye to help build a ‘frictionless’ user experience and ensure that the look, feel, and messaging of marketing campaigns are aligned with the content team’s vision.
• In collaboration with Events Manager, audit the current trade show strategy and make recommendations. Reinvent how we evaluate opportunities.
• As a member of the leadership team, demonstrate through decisions, actions, and words a commitment to OverDrive’s mission and our sustainability and community outreach initiatives.

Requirements :

What's Next :

As you’ve probably guessed, OverDrive is a place that values individuality and variety. We don’t want you to be like everyone else; we want you to be like you! So, if you're interested in joining the OverDrive team, apply below and tell us what inspires you about OverDrive and why you think you are perfect for our team.

OverDrive values diversity and is proud to be an equal opportunity employer.

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