What are the responsibilities and job description for the Brand Campaign Manager position at Overhaul Group Inc?
Who We Are
Overhaul is a supply chain integrity solutions company that allows shippers to connect disparate sources of data into the first fully transparent situational analysis engine designed for the logistics industry. Data that is transformed into critical insights can instantly trigger corrective actions, impacting everything from temperature control to handling requirements or package-level tracking, ensuring cargo arrives at its destination safely, undamaged, and on time. We are a dynamic, innovative, and fun team who is highly committed to our customers’ experiences and our Mission and Vision.
Job Summary
We are seeking a creative and strategic Brand Campaign Manager to lead, plan, and execute impactful brand campaigns that enhance our market presence and drive engagement. The ideal candidate will have a deep understanding of branding, marketing strategies, and consumer behavior, ensuring campaigns align with business goals and resonate with the target audience.
Key Responsibilities:
- Develop and execute innovative brand campaigns that effectively communicate our vision and values to our target audience.
- Manage the planning, execution, and monitoring of social media strategies across all platforms, including content creation and community engagement.
- Collaborate with cross-functional teams, including design, content, and product teams, to ensure campaign alignment with overall business objectives.
- Utilize HubSpot and other platforms (including Demandbase) for campaign management, including email marketing campaigns, lead generation, and performance analysis.
- Leverage LinkedIn for B2B marketing strategies, enhancing our professional network and engaging with industry professionals.
- Analyze campaign results and provide detailed reports with insights and recommendations for future strategies.
- Stay up-to-date with the latest industry trends and best practices in digital marketing to continually improve our campaign effectiveness.
Preferred Skills and Qualifications:
- 3 years of experience in brand campaign management and/or social media marketing.
- Strong familiarity with HubSpot, Salesforce, and Demandbase (or similar programs) for CRM and campaign management.
- Proven track record of successful campaign development and execution.
- Excellent communication and collaboration skills.
- Creative thinker with strong problem-solving abilities.
- Experience in managing LinkedIn as a B2B marketing tool.
Perks and Benefits
- Top employee health and well- being benefits
- Care giver/adoption/family leave
- Unlimited Vacation Policy
- Casual dress
- Rotating company ‘Perks at Work’ program
Diversity and Inclusivity Statement
Overhaul has always been, and always will be, committed to diversity and inclusion. Our Overhaul Culture Code’s top listed commitment is to “Diversity and Synergy.” All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. We strongly encourage people from underrepresented groups to apply!