What are the responsibilities and job description for the Marketing Performance Analyst position at Overhaul Group Inc?
Company Overview:
Overhaul is a rapidly growing software company specializing in in-transit supply chain visibility and risk management solutions for global enterprise organizations. Our cutting-edge technology empowers organizations to gain real-time insights into their supply chain operations, mitigate risks, and optimize their logistics processes. As we continue to expand our presence in the market, we are seeking a dynamic Precision Demand Manager to help us tailor our marketing strategies and optimize marketing efforts to improve business outcomes.
Position Overview:
As the Marketing Performance Analyst, you will be responsible for tracking, measuring, and analyzing the effectiveness of our marketing campaigns across channels. You'll transform data into actionable insights that help guide strategy, optimize ROI, and drive growth.
What You’ll Do
- Monitor and analyze marketing performance across all channels (organic, paid, email, ABM, social, events, partner)
- Build, maintain, and improve dashboards in tools like HubSpot, Salesforce and other platforms
- Translate marketing KPIs into actionable insights to optimize campaign performance, ROI, and funnel efficiency
- Partner with demand generation, content, and sales teams to track performance to MQA, SQA, and revenue
- Own marketing attribution reporting and recommend improvements to our attribution model
- Analyze web and conversion metrics using GA4, HubSpot, and other martech tools
- Support forecasting, budgeting, and target-setting processes
- Identify gaps in data collection and work with ops to implement fixes
What You’ll Bring
- 3 years of experience in marketing analytics, marketing ops, or performance marketing—preferably in B2B SaaS
- Strong proficiency in tools like Google Analytics (GA4), HubSpot, Salesforce, DemandBase and Excel
- Experience building and maintaining marketing analytics dashboards
- Understanding of marketing and sales funnels, campaign tracking, and lead lifecycle
- Ability to synthesize complex data into clear recommendations
- Bonus: Familiarity with SQL, attribution modeling, or predictive analytics
Perks and Benefits
- Top employee health and well- being benefits
- Care giver/adoption/family leave
- Flexible Time Off Policy
- Casual dress
- Perks and discounts through employee assistance program
Diversity and Inclusivity Statement
Overhaul has always been, and always will be, committed to diversity and inclusion. Our Overhaul Culture Code’s top listed commitment is to “Diversity and Synergy.” All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. We strongly encourage people from underrepresented groups to apply!
