What are the responsibilities and job description for the Social Media Marketing Manager position at Overland Trailers?
Job Overview
We are seeking a dynamic and results-driven Marketing Manager to lead our marketing efforts and drive brand awareness. The ideal candidate will possess a strong background in digital marketing, with expertise in various channels including email marketing, content marketing, and performance marketing. This role requires a strategic thinker who can develop and execute comprehensive marketing plans that align with our business objectives.
Duties
Job description
- Increase brand awareness and engagement by creating engaging content
- Campaign goals across various social media platforms, while maintaining a consistent brand voice.
-Canva/Photoshop Expert
-Creative graphic designer
-Reel creator
-Website is visually appealing and easy to navigate.
-Website SEO- Manage and optimize Facebook ad campaigns and Google ad campaigns- Conduct market research and competitor analysis to identify target audiences and trends- Create engaging ad copy and compelling visual assets for Facebook ads and Google ads- Monitor ad performance, analyze data, and make data-driven decisions to improve campaign performance- Conduct A/B testing to optimize ad creative, targeting, and bidding strategies- Collaborate with cross-functional teams to align marketing efforts and ensure consistent brand messaging- Stay up-to-date with the latest trends, best practices, and changes in the Facebook advertising landscape
Experience:- Proven experience in digital marketing with a focus on Facebook advertising- Strong knowledge of campaign management tools such as Facebook Ads Manager- Proficient in social media management platforms and analytics tools- Demonstrated experience in market research and audience segmentation- Experience with conversion optimization techniques and strategies- Ability to effectively manage budgets and allocate resources for optimal results- Familiarity with e-commerce platforms and web analytics tools
If you are a results-driven individual with a passion for digital marketing and expertise in Facebook advertising, we want to hear from you. Join our team as a Social Media Manager.
Job Type: Part-time
Pay: $20,000.00 - $40,000.00 per year
Benefits:
- Paid time off
Schedule:
- 4 hour shift
- Day shift
- Monday to Friday
Work Location: In person
Salary : $20,000 - $40,000