What are the responsibilities and job description for the Insights Lead position at Overwolf?
We are looking for a visionary Insights Lead to join our extraordinary team at Overwolf! In this critical role you will take ownership of Overwolf’s insights and campaign measurement capabilities, driving the success of advertising campaigns and partnerships.
This position is dynamic and multifaceted, offering you the opportunity to develop impactful insights, support advertising strategies, and influence our go-to-market positioning. If you’re passionate about leveraging data to create meaningful results in the advertising and gaming industries, this is your chance to make a difference.
Responsibilities:
In this role you will:
Overwolf is committed to creating a diverse and inclusive work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to citizenship, race, place of origin, ethnic origin, color, ancestry, disability, age, creed, sex/pregnancy, family status, marital status, sexual orientation, gender identity, gender expression, receipt of public assistance (in housing) and record of offences (in employment).
This position is dynamic and multifaceted, offering you the opportunity to develop impactful insights, support advertising strategies, and influence our go-to-market positioning. If you’re passionate about leveraging data to create meaningful results in the advertising and gaming industries, this is your chance to make a difference.
Responsibilities:
In this role you will:
- Manage brand lift studies and campaign measurement using third-party tools (e.g., Brand Metrics, Kantar, Nielsen) and first-party platforms.
- Develop testing plans, monitor performance, and deliver post-campaign reports with actionable insights.
- Build audience insights through new and existing data sources (e.g., ComScore, GWI) and integrate findings into marketing materials, RFPs, and thought leadership.
- Provide research and insights to support go-to-market strategies and refine Overwolf’s market positioning.
- Identify cultural and gaming trends to create revenue opportunities for advertisers.
- Define the roadmap for Overwolf’s measurement and insights capabilities, including tools, partners, and strategies.
- Collaborate with internal teams and external partners to enhance advertising initiatives and experiences.
- 5 years of experience in advertising, insights, or research roles.
- Proficiency in measurement tools (e.g., Brand Metrics, Kantar, Nielsen) and data platforms (e.g., ComScore, GWI, Tableau).
- Proven ability to conduct audience studies and translate insights into actionable strategies.
- Familiarity with video advertising, programmatic media, and audience measurement best practices.
- Strong analytical and problem-solving skills, with attention to detail.
- Effective cross-functional collaborator with excellent communication
- Familiarity with PC games.
Overwolf is committed to creating a diverse and inclusive work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to citizenship, race, place of origin, ethnic origin, color, ancestry, disability, age, creed, sex/pregnancy, family status, marital status, sexual orientation, gender identity, gender expression, receipt of public assistance (in housing) and record of offences (in employment).
