What are the responsibilities and job description for the Senior Growth Marketing Analyst position at Owl Ventures?
Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family’s future. Kids and teens learn to earn, save, spend wisely, and invest.
Find out more about this role by reading the information below, then apply to be considered.
At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It’s no small task, and that’s why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it.
We are looking for a Senior Growth Marketing Analyst to join our Analytics team to support growth marketing. This individual will have a leadership role in understanding the impact of our marketing spend and ensuring it is allocated effectively across programs, by running experiments, developing and communicating insights with the marketing team and executives, and informing our advertising investments.
In this role, you will be working alongside both the Growth Marketing and Data teams. This role reports to the Director of Data Science and Insights.
Your day-to-day :
- Conduct analysis on growth marketing data sets to develop insights, troubleshoot issues, and identify opportunities to improve CAC and Payback efficiency.
- Self-service data, including using SQL to conduct analysis and creating data visualizations in Tableau and Mixpanel.
- Operate our MTA (multi-touch attribution) system, providing recommendations for channel managers to optimize campaigns across TV, social, audio, search, display and more.
- Design experiments across many marketing channels to guide optimization decisions and use as inputs to calibrate MTA & MMM (media mix modeling).
- Coordinate the onboarding of new data sources from vendors and providing intent for integrating the data into our existing data models.
- Collaborate with our brand and growth team to test and develop insights on new creative and messaging.
- Communicate marketing performance and insights to the marketing team and executives.
What you’ll bring to the team :
Work perks at Greenlight :
Our stance on salaries :
Greenlight provides a competitive compensation package with a market-based approach to pay and will vary depending on your location, experience and skill set. The total compensation package for this position will also include a discretionary performance bonus, equity rewards, medical benefits, 401K match, and more. Greenlight conducts continuous compensation evaluations across departments and geographies to ensure we are keeping our pay current and competitive.
The estimated base pay range for this position in (NY, CA, WA) : $145,000-165,000
The estimated base pay range for this position in (CO) : $145,000-155,000
Who we are :
It takes a special team to aim for a never-been-done-before mission like ours. We’re looking for people who love working together because they know it makes us stronger, people who look to others and ask, “How can I help?” and then “How can we make this even better?” If you’re ready to roll up your sleeves and help parents raise a financially smart generation, apply to join our team.
Greenlight is an equal opportunity employer and will not discriminate against any employee or applicant based on age, race, color, national origin, gender, gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition (including pregnancy, childbirth, or a medical condition related to pregnancy or childbirth), genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.
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Salary : $145,000 - $155,000
