What are the responsibilities and job description for the Brand Manager (Director of Brand) position at Oxford Senior Living?
Join a team that puts emphasis on a quality work atmosphere filled with people who truly care about each other.
Oxford's core purpose is to experience the joy of serving others and creating meaningful relationships.
We want you to love where you work.
This position provides oversight for all Company brand standards and communicates with Executives, Directors and sales teams in the communities to strategize marketing initiatives and facilitate marketing campaigns consistent with brand expectations and provide guidance to community sales team and corporate marketing team as needed to execute marketing plans.
Marketing
- Champion the Oxford and affiliated brands with oversight of all corporate and community branding on both internally produced materials and delegated vendor products.
- Direct marketing meetings with community teams to determine marketing strategies and collateral needs for high performing communities.
- Lead development of all new company brands and their complementary campaigns, physical brand needs and collaborative efforts with sales teams to launch those initiatives.
- Oversee brand compliance on Oxford and affiliated websites and social media accounts.
- Develop multi-layered advertising campaigns (utilizing print and digital options) that can be implemented in multiple markets.
- Study marketing and collateral pieces throughout the industry to understand how Oxford marketing and brand efforts can stand out from the competition.
Graphic Design
- Develop or direct marketing collateral, advertising, company identities, event promotion, signage and POS displays as needed — while maintaining Company brand standards.
- Meet community marketing needs within established budget for each design project.
- Develop and manage relations with printers and appropriate vendors for each design project in the market in which each community operates.
- Manage team deadlines and tasks.
- Develop projects using Adobe Creative Suite and Microsoft Office Suite as needed by internal clients.
Minimum qualifications
- Bachelor’s degree in marketing, communications, graphic design or relevant field
- 6 years of experience in corporate marketing
- Proven experience assisting in the development and management of a corporate brand.
- Advanced skillset in Adobe Creative Suite and relevant business software (i.e. MS Office Suite).
Preferred qualifications
- Prior experience in candid photography using a digital SLR camera.
- Prior experience in video editing and management of corporate social media presence.
- Experience supervising two or more individuals.
OMG
