What are the responsibilities and job description for the Digital Marketing Specialist position at Oz Marketing LLC?
Oz Marketing is seeking a Digital Marketing Specialist to join our growing team. In this role, you’ll help drive online performance by managing and optimizing campaigns across various digital channels including paid search, display advertising, paid social media, and SEO.
Key Responsibilities
- Search Engine Optimization (SEO): Conduct keyword research, on-page and off-page optimization, and monitor organic performance to improve rankings and drive traffic.
- Paid Search Campaigns: Manage and optimize PPC campaigns on platforms such as Google Ads to maximize ROI.
- Display Advertising: Plan, execute, and analyze programmatic and direct display campaigns, ensuring creative alignment and audience targeting.
- Paid Social Media: Develop and manage paid social campaigns on platforms like Facebook, Instagram, TikTok, and others to engage and convert target audiences.
- Analytics & Reporting: Monitor performance metrics across all channels using tools like Google Analytics, Tag Manager, and platform-specific dashboards. Provide actionable insights to improve results.
- Collaboration: Work with creative and content teams to develop effective ad creative, landing pages, and copy to support campaigns.
- Budget Management: Effectively allocate and manage budgets to maximize campaign efficiency.
What We’re Looking For
- Experience: 1 years in digital marketing, with hands-on experience in SEO, PPC, display, and paid social.
- Technical Skills: Proficiency with Google Ads, Meta Ads Manager, Google Analytics, SEMrush, or similar tools. Experience with A/B testing and conversion rate optimization is a plus.
- Analytical Mindset: Strong ability to interpret data, measure performance, and make data-driven decisions.
- Creativity: A flair for creating compelling ad copy, visuals, and strategies that resonate with diverse audiences.
- Communication Skills: Excellent written and verbal communication skills for collaboration with internal teams and external partners.
- Organization: Strong project management skills and the ability to juggle multiple campaigns simultaneously.
Salary : $50,000 - $60,000
