Marketing & Sales Specialist, FSOP-Springfield

Description

SUMMARY: Under general direction, performs a variety of technical and support services needed for sales execution. 

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:

• Assist in communication, execution, and tracking of multi-channel sales campaigns.
• Analyze data to identify opportunities for growth.
• Assist in the development of detailed sales plans, budgets, and forecasts.
• Track and report on campaign performance, making recommendations for optimization.
• Collaborate with internal teams and external partners to ensure goal alignment.
• Conduct market research to stay informed of industry trends and competitive activity.
• Use data analytic tools to gather insights into customer behavior, campaign performance, and market trends.
• Provide regular reports and actionable insights to improve sales effectiveness.
• Work closely with sales teams to support lead generation and sales efforts.
• Work on current marketing projects such as sales sheets, promotions, advertising display strategies, and all aspects involved with new product launches.
• Ensure new products that are preparing to launch are processed through the New Product Launch Sequence for successful “Day One-Minute One” execution by the sales force.
• Coordinate with the Operations team regarding the delivery of POS to the five branches.
• Assist in tracking incentive and distributing prizes.
• Utilize reporting tools and analysis to support business decisions.
• Follow specific company guidelines regarding pricing structures related to specific customer accounts, with the ability to understand and identify customer requirements.
• Ability to explain and interpret Customer Marking Agreement and other programs to customer and sales team. 
• Create correspondence, reports, presentations, and other documentation as required by position.
• Meet customer service expectations through daily communication, problem solving, and appropriate follow-up.
• Communicate account activities to designated parties.
• Other duties as assigned or requested.  
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

SUPERVISORY RESPONSIBILITIES: None.

COMPETENCIES: Excellent interpersonal and written/verbal communication skills, competent computer skills in use of Word, Excel, and PowerPoint, with ability to create spreadsheets for analysis and tracking of various information. Negotiation skills are a must for conflict resolution. Demonstrated management and organizational skills. 

Requirements

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.  

• Education and/or Experience: Associate’s Degree preferred with two (2) years’ work experience in a sales and/or marketing position. 

• Language Skills: Ability to read, analyze, and interpret policies, compliance guidelines, financial reports, and other legal documents. Ability to present information to the management team.

• Mathematical Skills: Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions and decimals. Must be able to compute rate, ratio and percentage; with the ability to develop and interpret graphs used for presentations or reports.  

• Reasoning Ability: Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions supplied in both written and verbal format.

• Computer Skills: Basic knowledge in Microsoft Office (Word, Excel, PowerPoint, Outlook).

• Certificates, Licenses, Registrations: None.

• Other Skills and Abilities: Excellent written and verbal communication skills. Ability to analyze data and generate insights to optimize sales performance. Highly organized with strong project management skills. Creative thinker with a passion for staying ahead of sales trends. Strong attention to detail and ability to work under tight deadlines.

• Other Qualifications: Valid driver’s license, current liability insurance, and driving record within MVR policy standards.

TRAVEL REQUIRED: Occasional local travel.

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  

While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance, stoop, kneel, crouch or crawl; talk or hear; taste or smell.  

The employee must occasionally lift, push, pull, carry and/or move from 10 to 50 pounds. Specific vision abilities required by the job include close vision, distance vision, and the ability to adjust focus.

WORK ENVIRONMENT: Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  

While performing the duties of this job, the employee is exposed to a normal office environment. The noise level is usually moderate.