OZARKS REGIONAL YMCA 

Job Title: Membership Sales and Engagement Coordinator

FLSA Status: Non-Exempt                                                        Revision Date: 3/3/2025

Leadership Level: Team Leader                                      Primary Function: Membership

POSITION SUMMARY:

This position supports the work of the Y, a leading nonprofit, charitable organization committed to strengthening community through youth development, healthy living and social responsibility. Under the direction of the Senior Vice President of Operations and the branch Membership Director, the Membership Sales and Engagement Coordinator is charged with membership sales and member engagement/retention. With the “Member Experience” as the foundation of this role, the position is responsible for the planning and coordination of all member recruitment and sales efforts for the branch.  The Membership Sales and Engagement Coordinator is responsible for meeting / exceeding branch annual budgeted targets and goals for new member acquisition and overall unit growth.

OUR CULTURE:  

Our mission and core values are brought to life by our culture. In the Y, we strive to live our cause of strengthening communities with purpose and intentionality every day. We are welcoming: we are open to all. We are a place where you can belong and become. We are genuine: we value you and embrace your individuality. We are hopeful: we believe in you and your potential to become a catalyst in the world. We are nurturing: we support you in your journey to develop your full potential. We are determined: above all else, we are on a relentless quest to make our community stronger beginning with you.  The Gateway Region YMCA strictly follows a zero tolerance policy regarding child abuse.

ESSENTIAL FUNCTIONS:

• Cooperates with the Senior Vice President of Operations in outlining membership acquisition efforts, defining members’ needs, measuring membership satisfaction, and assuring staff effectiveness.
• Defines sales process that incorporates unity of healthy living and member onboarding.
• Personally sells memberships and drives traffic. Makes outbound calls per day to prospective members to drive lead generation, appointments and KPIs. Responsible for setting outbound prospecting call targets for the branch team.
• Facilitates regular scheduled sales training for branch membership staff teams to help drive new membership, program participation, and engagement around strategic initiatives.  
• Monitors and takes action on Quality Improvement opportunities such as new member survey results, in-person tour evaluations, and in-bound call evaluations 
• Trains, coaches and holds the team accountable for lead management and KPIs.
• Collaborates with Membership Director to implement best practice utilization of resources ensuring coverage meets the traffic pattern needs of the branch to drive conversion and new unit sales.
• Creates a member-focused culture and models relationship-building skills in all interactions.
• Stays informed of the latest industry trends and developments (digital and social media, trade magazines, journals, competition).
• Identifies community opportunities for brand awareness, exposure and prospecting.
• Ensures that the prospective member experience is based on hospitality, by establishing systems and monitoring adherence to membership policies, procedures, standards and best practices.
• Upholds all Association policies, guidelines and protocols and be a professional at all times when interacting with staff, volunteers, members, business professionals and community leaders.
• Performs all other duties and responsibilities as assigned.   

LEADERSHIP COMPETENCIES:

• Mission Advancement 
• Collaboration
• Operational Effectiveness
• Personal Growth

QUALIFICATIONS:

• Bachelor’s degree in a related field (public relations, communications, marketing and/or recreation) or equivalent experience preferred.
• Three or more years related experience is preferred; sales experience highly preferred.
• Must possess a mix of relationship-building skills with technical knowledge.
• Strong writing and verbal communication skills along with conceptual planning are required.
• Must be a self-directed, innovative and creative person.

WORK ENVIRONMENT & PHYSICAL DEMANDS:

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• While performing the duties of this job, the employee is regularly required to use a computer for extended periods of time and be able to communicate using a computer and phone/smart device.  The employee frequently is required to sit and reach, and must be able to move around the work environment. 
• The employee must occasionally lift and/or move up to 50 pounds.  
• Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust.
• The noise level in the work environment is usually moderate.