What are the responsibilities and job description for the Brand Manager - El Jimador Flavored Malt Beverage position at Pabst?

Welcome to Pabst! We may be 180 years old but we will never stop exploring with energy and excitement. We have some of America's most iconic brands and are on a quest to realize their future potential. We want you to join the team if you are...

A DOER WHO DARES TO DREAM!

The Pabst and Brown-Forman partnership combines two classic American Companies, backed by iconic brands with over 150 years of American history. As mainstream beer continues to leak volume, the partnership between Pabst and Brown-Forman is a critical component to Pabst's long-term growth strategy of expanding in flavored malt beverage (FMB) segments that drive GM growth.

Right now, we are looking for a Brand Manager of Marketing located in San Antonio, TX to oversee one of our latest innovation from this partnership, el Jimador Spiked Bebidas. The brand had a successful test launch in 2023 and went national in 2024. This margarita style FMB is looking for someone who can drive growth and capture the enormous opportunity it brings. el Jimador Spiked Bebidas is the number one indexing FMB with the Hispanic consumer.

This position's purpose is to create trial and awareness for el Jimador Spiked Bebidas that leads to share growth within the FMB category. Key responsibilities will include : developing strategic marketing plans, creating brand / package innovations, building awareness campaigns driven by shopper insights that connect with culture and consumer, expanding distribution in underdeveloped channels and promoting feature / ad activity that drives volume, velocity and display execution and collaborating with Brown-Forman to ensure alignment.

This role is based in San Antonio, TX.

What We Offer :

Flexibility : a hybrid (Monday's and Friday's WFH, Tuesday - Thursday in the office) work schedule, unlimited vacation time, 9 sick days, 10 holidays, 2 volunteer days
Care : comprehensive health care plans, a 401(k) match contribution with immediate vesting, Paid Parental Leave, Short-term Disability, Long-Term Disability, Life Insurance, and much, much more...note all benefits are subject to plan rules and, if applicable, waiting periods
Nourishment : for your soul with our casual, yet driven work environment, for your stomach with free snacks and drinks, and for your brain with challenges and cross-functional collaboration

What you'll do :

P&L and budget management responsibility of the brand, owning the performance of the brand holistically.

Voice of the culture and consumer for el Jimador

The voice of the brand - the lead on all communication coming from the brand both internally and externally.

Lead the SP3 "Strategic Planning" business planning process.

Lead and consistently manage brand strategy, programming, identity, and execution.

Lead and collaborate with cross-functional teams to deliver brand relevant marketing platforms and programming that deliver growth year over year.

Lead innovation development - ideation, planning and execution through participation on Pabst Innovation Committee.

Negotiate and develop brand partnerships and associations as needed.

Represent the El Jimador brand in key top-to-top retailer and distributor meetings as well as internally with key stakeholders.

Collaborate, partner and nurture the relationship with Brown-Forman to ensure alignment and support.

Analyze data to define challenges and opportunities for the brand.

Demonstrate a deep understanding of the FMB consumer and the ever-changing landscape that this customer traverses...Be the FMB expert.

Idea generation and content development across the marketing platforms of the brand.

Social marketing content generation and procurement.

Brand health stewardship and evaluation.

What you'll need :

Bachelor's degree required.

Requires a minimum of 5 years-experience leading brand management activities and / or leading a local / grassroots marketing environment.

Position requires a deep understanding and experience building beverage brands rooted in Mexican culture. Spanish speaking is preferred.

Passionate about the brand and its culture...lives and breathes FMB.

Exceptional communication skills with the ability to rally and motivate internal and external customers.

Creative, divergent thinker, with proven ability to create and execute brilliant ideas that impact performance.

Strong organizational and project management skills with the ability to effectively and proactively manage time and multiple projects with cross-functional teams across the company and our distributor networks.

P&L and budget management experience.

Media management and buying experience.

Strategy and Analytical skills- identify the full story and define implications from analysis and inspiring strategic thinking.

Forward thinker, who proactively seeks opportunities and proposes solutions.

Manage brand partnerships and build relationships with difference makers.

Team oriented player that thrives in a collaborative environment.

Proficient in Microsoft Office (Outlook, Word, Excel, PowerPoint).

Proficient in utilizing syndicated sales data (Nielsen / IRI).

If this is you, please apply today!

Pabst Brewing Co. takes pride in developing and promoting talent as an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, veteran status, or any other category protected by law. By fostering a diverse business environment, Pabst Brewing Co. welcomes opportunities to learn from each other, our customers, and business partners.

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Brand Manager - El Jimador Flavored Malt Beverage

What are the responsibilities and job description for the Brand Manager - El Jimador Flavored Malt Beverage position at Pabst?

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