What are the responsibilities and job description for the Online Content and SEO Lead position at Pacaso?

Job Description

About Pacaso :

Pacaso exists to enrich lives by making second home ownership possible and enjoyable for more people. Our innovative co-ownership model is the easiest, smartest and most responsible way for people to experience the joy of a second home. We provide all the benefits of true ownership without the hassles through our simplified financial structure, easy and equitable scheduling, and dedicated local property management.Founded by former Zillow executives, Pacaso has facilitated over $1 billion in gross real estate transactions and service fees across more than 40 markets nationwide, as well as internationally in Paris, London, and Cabo.

We have been featured in The New York Times, Wall Street Journal, Fortune, Forbes, CNBC and more.Pacaso is a certified Great Place to Work and has received numerous accolades for its workplace culture. Fortune and Great Place To Work named Pacaso to the 2024 Best Workplaces in Real Estate list. In 2023, Pacaso was recognized as a Best Workplace in the Bay Area™, and in 2022, it ranked among the Best Medium Workplaces™, Best Workplaces for Real Estate™, and Best Workplaces for Millennials™. Additionally, Pacaso was ranked #6 on Glassdoor's 2022 list of Best Places to Work and was one of LinkedIn's top startups in 2022.

About the Role

We are looking for an Online Content and SEO Lead to join our Marketing team and own the management and optimization of Pacaso's website content and organic search performance. This person will lead website content updates, implement SEO best practices, analyze site performance, and collaborate across teams to enhance the digital experience. The ideal candidate will have experience managing CMS platforms (e.g., Umbraco, Contently, Builder.io), a solid understanding of SEO principles, and familiarity with analytics tools like Google Analytics and Heap.

What you will do

Manage, create, and maintain Pacaso's website, including offers, events, and landing pages, ensuring updates align with our brand and marketing strategy while delivering a seamless user experience.
Ensure website updates align with our brand and marketing strategy while delivering a seamless user experience.
Collaborate with the marketing team to drive and implement SEO strategies that improve organic visibility, alignment with marketing campaigns, and drive performance.
Monitor and analyze site performance and user engagement using tools like Google Analytics and Heap.
Partner with SEO consultants and internal stakeholders to implement best practices in content optimization and technical SEO.
Provide insights based on data to inform content decisions and overall website strategy.
Troubleshoot and resolve website issues, ensuring optimal performance and uptime.

About you

3-5 years of experience in website content management, digital marketing, or a related role.

Proficiency in managing content via CMS platforms (experience with Contently, Builder.io, WordPress, or similar).

Strong understanding of SEO principles and best practices for content and site structure optimization.

Experience with analytics platforms like Google Analytics and Heap (or similar) to track and report on key performance metrics.

Possesses excellent communication, time management and organizational skills, as well as, has a strong eye for detail.

Collaborative and comfortable working across teams, including marketing, creative, and tech stakeholders.

Strong creative writing skills

Is proactive, self-starter who can work well both independently and as part of a team.

You'll love working at Pacaso because of our ...

Competitive salary and stock options.

Unlimited, flexible PTO for exempt employees.

Excellent medical, dental and vision insurance.

Sponsored memberships to One Medical, Ginger and Carrot.

401(k) to help you save for the future.

Paid maternity and paternity leave.

Generous home office stipend and monthly cell phone reimbursement.

Quarterly remote team building events and L&D opportunities.

Pacaso encourages applications from people of all races, religions, national origins, genders, sexual orientations, gender identities, gender expressions and ages, as well as veterans and individuals with disabilities.

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