What are the responsibilities and job description for the Director of Marketing (Hybrid) position at Pacific Cycle?
Big companies don't make great bikes. Great people do.
Pacific Cycle delivers some of the biggest names in outdoor recreation -
Schwinn & Mongoose.
Our culture is as fun and lively as the lifestyle brands we represent, where innovative ideas are welcome and customer satisfaction is a top priority. Now's the time to join the ride!
A continued commitment to and investment in our people, products, and consumers is the foundation of how we build our bright future. We offer a competitive total rewards package with generous time off, incredible product discounts, and a fun working environment!
We are connected by
four core values
that serve as the basis for a strong future.Passion to Perform : We focus on delivering results. With a winning spirit, we go the extra mile to ensure our consumers have an outstanding experience with every ride.Care & Act Responsibly : Our colleagues, customers, partners, and plant matter to us; we strive to have a positive impact on our society and the environment.Trust to Act : We demonstrate responsibility by taking initiative, giving each day our best, and showing ownership of the work we do.Make it Fun : We make work just as fun as riding by creating strong connections and celebrating our achievements together.
Pacific Cycle is hiring a
Director of Marketing!
This exciting opportunity will lead the development and implementation of a successful marketing strategy for the Schwinn and Mongoose brands. A relationship-focused role, the Director of Marketing will oversee the Brand Marketing, E-commerce, and Creative Services teams and collaborate closely with the Product Development, Finance, and Sales teams.
This role is based out of Madison, WI corporate office and is eligible to participate in the company's Hybrid work program; working in the office 3 days and eligible to work remotely 2 days.Below you will find a few (but not all) of the main responsibilities :
MarketingLead the creation and execution of world-class marketing designs that reinforce the brand's identity and business objectives.Monitor brand performance, analyze key marketing metrics, and adjust marketing plans to maximize effectiveness.Plan and oversee advertising and promotional activities, including digital, social, print, events, and tradeshows to drive brand awareness and engagement.Oversee the marketing budget, ensuring optimal allocation of resources.Leading Teams
Develop, motivate, and lead world-class teams across functional areas.Attract and maintain top marketing, e-commerce, and creative services talent.Train and foster team members' development across marketing strategies and methodologies.Key Competencies
Relationship Building | Creativity | Industry Knowledge | Organizing & Planning | Customer OrientationEducation & ExperienceBachelor's degree in Marketing, Public Relations, Communications, Journalism or related field.A minimum of 10 years of marketing experience.5 years of leadership experience; experience leading a multi-pronged team preferred.5 years of experience working with and presenting brand strategies to Mass customers like Walmart, Target, and Amazon.5 years of experience in managing marketing tools such and social and digital media channels, experiential marketing, and sponsorships.Experience with leading an overall brand strategy.Experience in preparing communication plans and strategy.Strong interpersonal skills with ability to manage communication within a highly matrixed and large organization.Some of Our Great Benefits :
Comprehensive Medical / Prescription / Dental / Vision plansGenerous Paid Time Off ProgramsPaid Life & Disability InsuranceFSA / HSA / Dependent Care FSA401k and company matchCommuter Incentive ProgramPaid Community Volunteer DaysVoluntary benefits (critical illness, accident, and hospital indemnity insurance)Great discounts on company productsEmployee Wellness Program / EAP benefitParental Leave programAccess to group home and auto insuranceA mix of casual yet professional culture
Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Pacific Cycle we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
We are an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, religion, national origin, ancestry, alienage or citizenship status, age, sex, sexual orientation, gender, gender identity, gender expression, marital status, disability, military service and veteran status, pregnancy, childbirth, and related medical conditions, or any other characteristic protected by applicable federal, state or local laws. For additional information, please click here. We will endeavor to make a reasonable accommodation for the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to apply for a role with or participate in the hiring process with the Company, please let us know.
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