Strategy Marketing Manager II

The Strategy Marketing Manager II is responsible for working directly with one of more divisions or business units within the Bank to develop and implement marketing programs that target specific business lines and client segments to drive growth and brand awareness. Acting as the relationship manager and liaison between the Marketing team and the Business Unit(s), this position focuses on collaborating to develop marketing programs across specific Bank products and services. This focus includes creating, developing, and implementing short and long-term marketing plans inclusive of establishing KPIs tracked on a monthly, quarterly, and annual basis. In addition, the Strategy Marketing manager is responsible for staying up-to- date with the latest digital and traditional marketing trends. Works with the Director of Marketing Operations to manage campaigns within the marketing team and coordinate with the divisional and business unit department heads and/or their delegates to deliver projects on time and on budget.

As part of the Strategy Marketing Manager’s role, this position includes managing the Bank’s public relations and media management to support business objectives including expanding brand awareness, driving website traffic, and collaborating on ESG activities with applicable internal business units and external vendors. Work involves moderately complex client support.

Responsibilities

• Manage the relationship with internal business units and divisions to optimize workflow, activities and deliverables of multiple projects that include internal clients, external partners/agencies/vendors to ensure projects are completed successfully.
• Manage time sensitive schedules and deadlines with project team members to ensure projects are delivered to in a timely manner.
• Monitors expenditures to ensure projects fall in line with established budgets.
• Developing a PR/marketing communications plan for the Bank and its divisions including strategy, goals, budget and tactics.
• Developing a media relations strategy, seeking high-level placements in print, broadcast and online media.
• Leverage existing media relationships and cultivate new contacts within business and industry media.
• Coordinate all public relations activities including managing media inquiries and interview requests.
• Create and maintain a favorable public image for the Bank and its divisions by communicating programs, accomplishments and/or points of view.
• Create content for press releases, byline articles and keynote presentations.
• Evaluate opportunities for partnerships, sponsorships and media on an on-going basis while building relationships with thought leaders to grow industry awareness.
• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them.
• Collaborate across the enterprise with emphasis on the Investor Relations, CRA, and Community Development teams to create and develop earned media, press releases, social media, blogs, and other articles.
• Establish PR and media KPIs. Monitor, analyze and communicate PR results on a monthly, quarterly, and annual basis.
• Develop and maintain reporting by collaborating with vendors to collect data, review data, conduct analysis, and compile results. Make recommendations to senior management concerning points of improvement. Support analysis of results by continually improving content for maximum business benefit.
• Monitor, manage, and rapidly increase social media presence to engage audiences across all digital strategies.
• Provide copywriting and proofreading support.
  
  

Qualifications

• 15 years’ experience operating in a dynamic business and marketing team environment required.
• 7 years’ experience working in a marketing department within the Financial Services sector required. Solid knowledge and understanding of marketing strategy and activities within the financial services industry required.
• Demonstrated ability to lead advertising campaigns from conception to execution to reporting required.
• Knowledge and experience with social media marketing (LinkedIn, Instagram) required.
• Knowledge of data analysis and reporting required.
• Strong hands-on understanding and deployment of traditional and digital marketing tactics required.
• Excellent written and verbal communication skills required.
  
  

Knowledge, Skills, Abilities Required

• Understanding of marketing communications principles and practices
• Skill in implementing contemporary traditional and digital marketing strategies and tactics
• Understanding of financial services industry and products
• Skill in developing and positioning of key business and creative messaging in advertising
• Ability to lead outside vendor partners
• Ability to interact and influence at all levels of the organization
• Ability to interpret business objectives and make tactical recommendations
• Ability to understand CRM tools
• Highly self-motivated individual who welcomes positive challenges
• Ability to operate standard office computer software plus full Adobe Creative Suite, Excel, Outlook, Word
• Ability to work independently and make independent decisions to develop and execute marketing projects for the bank
  
  

A seasoned, experienced professional with a full understanding of area of specialization; resolves a wide range of issues in creative ways. This job is a fully qualified, career oriented, journey-level position.

Works on problems of diverse scope where analysis of data requires evaluation of identifiable factors. Demonstrates good judgment in selecting methods and techniques for obtaining solutions. Networks with senior internal and external personnel in own area of expertise.

A reasonable, good faith estimate of the minimum and maximum base salary or pay for this position is $92,108 to $155,000. Actual compensation will vary based on various factors including but not limited to location, experience, and performance. A discretionary bonus and/or business line incentive may be provided, in addition to a medical and other benefits, dependent on the position. For more information regarding our benefits, please visit https://www.ppbi.com/careers.html

CA (Los Angeles applicants): Applicants are notified that the Company is an insured depository institution subject to the restrictions and requirements of Section 19 of the Federal Deposit Insurance Act (12 CFR 303) (“Section 19”). In accordance with Section 19, the Company will consider an applicant’s criminal history after an applicant is made a conditional offer of employment. Qualified applicants with criminal conviction records will be considered for employment in accordance with the Los Angeles Fair Chance Ordinance. Section 19 may prohibit the Company from employing an applicant with criminal conviction(s) for fraud, breach of trust, embezzlement, mishandling of money or any crime of violence may have a direct impact on the job duties as set forth in the job description and such convictions may result in withdrawal of a conditional offer of employment in accordance with the Los Angeles Fair Chance Ordinance. Because of the nature of our business, a review of your criminal history is necessary to comply with Section 19 and to avoid substantial risk to our business operations and licensing.

#onsite