Marketing Specialist

COMPANY DESCRIPTION

Pacific Press Holdings, a trusted and established leader in hydraulic machinery for over 75 years, is at the forefront of innovation in hydraulic metalworking equipment. Our company designs and manufactures highly engineered solutions that serve diverse industries, with a reputation for quality and precision. As we continue to expand our market presence, we are investing in new product lines aimed at driving growth in both the premium and high-volume sectors.

Job Description

Join our dynamic team at Pacific Press Holdings, where you’ll have the opportunity to shape and elevate both established and new brands in a growing, innovative organization. We are looking for a marketing specialist who thrives in a fast-paced environment and is eager to take on a variety of challenges. Whether you're an entry-level candidate or a seasoned professional, we offer the chance to make a significant impact and grow your career in a supportive, entrepreneurial atmosphere.

As a Marketing Specialist, you will take a hands-on role in developing and executing marketing strategies that build and maintain our brand’s presence.

Roles & Responsibilities:

· Assist in the development of brand standards for company-wide reference and use.

· Updating existing company business materials including word documents, PowerPoint presentations and excel documents to fit brand standard.

· Assist in creating branded brochures/ flyers, posters and tradeshow content.

· Product Literature Maintenance.

· Make text and photo edits to ensure product literature is kept current. Manage and distribute latest copies to website/team.

· Write editorial content for trade publications, blog posts, social media accounts.

· Assist the engineering dept by helping to lay out and assemble company documents in accordance with brand standards, such as manuals, user instructions or maintenance guides.

· Take, edit, and organize marketing product photos and videos.

· Maintain social media presence through online channels including LinkedIn and YouTube.

· Research best practices to reach target audience.

· Create social media posts/media/videos, track results and modify future approaches based on lessons learned.

Trade Show Planning & Execution:

· Assisting with trade show messaging, show planning, packing and logistics. May travel to tradeshows up to 2-4 times per year, generally in the US.

· Ordering & maintenance of inventory related to promotional giveaways, company apparel, business cards et.

· Assist in maintaining industry association event schedule and researching new possible events.

Website Maintenance

· Act as the point person/liaison for between company and website host as needed

· Make basic WordPress edits

· Assist in the content creation and maintenance of the company website

· Add additional product pages when needed (i.e. Industry specific pages, additional product pages etc.)

· Add photos, videos, and downloadable PDF documents for customer convenience.

· Keep Pacific Press events page current

· Acts as point person/lead between the company and SEO management firm

Advertising / Digital Media

· Development & execution of advertising & social media schedule.

· Work with sales staff to develop ad concepts & communicate them to graphic designer.

· Manage Google Ads (formerly Google AdWords) and PPC

· Use Google Analytics data for reporting purposes.

· Execute market/competitor research and make conclusions about market conditions based on the data.

Required Qualification & Skills

· Associate degree (BA/BS preferred) or applicable experience.

· Proficiency with Adobe Creative Suite, InDesign and Photoshop

· Proficiency with key Microsoft Office applications (Word, PowerPoint and basic Excel)

· Experience with CRM systems, preferably Salesforce

· Demonstrated analytical ability, organizational skills and thorough documentation and record keeping abilities.

· Ability to work with and learn various software systems

· Manage multiple projects under tight deadlines with acute attention to detail.

· Strong verbal and written communication and interpersonal skills.

· Strong written composition skills for press releases, media content etc.

· Excellent work ethic, and strong attention to detail.

· Ability to work independently as well as part of a team.

Job Type: Full-time

Pay: $59,000.00 - $68,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

People with a criminal record are encouraged to apply

Experience:

• Marketing: 3 years (Preferred)

Work Location: In person

Salary : $59,000 - $68,000