What are the responsibilities and job description for the Public Information Specialist position at Pacifica Services?
Job Duties:
- Maintain a strong and timely social media presence to disseminate information and promote the construction projects of FSD.
- Manage promotional materials, publications, media coverage, press guides, new releases, public outreach related to the dissemination of relevant information from the Facilities Services Division (FSD).
- Review online articles videos and social media posts to align with Facilities Services Division’s media plan and improve outdated information shared to the public or general community where schools are modernized or updated.
- Develop content to the District website to promote students, teachers, special events and other positive information.
- Research, collect data and facts, compile information and develop correspondence, new releases, news advisories, statements, featured articles, social media posts and special projects and scripts for release to community newspapers, radio and television stations, and other communications media and platforms.
- Produce or edit informational and educational materials such as newsletters, handbooks, brochures and other publications for dissemination.
- Participate in information and public relations planning such as providing input for FSD information and public relations goals and priorities and propose information budget to management.
- Evaluate information and public relations efforts for value and cost-effectiveness.
- Support the Facilities Executive Office in the creation of presentations, written material, and supporting documents for presentations to key executive meetings, especially board meetings.
- Develop displays, exhibits and educational programs or training avenues.
- Support the FSD branches, departments and offices in promoting new initiatives, accomplishments and results.
- Performs other duties as assigned
Required Experience:
- Minimum five years’ experience in public relations, information dissemination, media liaison, news reporting, feature writing, and maintaining working relationships with media staff.
- Candidate must have extensive experience in creating engaging and effective social media coverage for an agency.
Required Education:
- Graduation from a recognized college or university with a bachelor’s degree in communications, English, public relations, journalism or any related field.
- Candidates who do not meet the education requirement may substitute experience on a year for year basis.