What are the responsibilities and job description for the Marketer Full-Time position at PACS Inc?

Position : Full-Time Marketer (Skilled Nursing Facility)

Location : Linwood Meadows Care Center - Visalia, CA

Compensation : Competitive Salary Commission, Full Benefits

Company Overview

Linwood Meadows Care Center is a premier skilled nursing facility in Visalia, CA, dedicated to providing exceptional care and rehabilitation services to our residents. We pride ourselves on fostering a supportive, compassionate, and innovative environment that promotes the highest standards of nursing and therapeutic care.

Job Summary

We are seeking an energetic, results-driven Marketer to join our team on a full-time basis. The ideal candidate will be responsible for identifying and developing key relationships with referral sources, generating community awareness, and increasing resident admissions to our skilled nursing facility. If you thrive in a goal-oriented environment and have a passion for healthcare, we encourage you to apply.

Key Responsibilities

Business Development & Relationship Building

Establish and maintain relationships with hospitals, physicians, case managers, social workers, and other referral sources.
Conduct regular site visits to referral partners and participate in community networking events.

Marketing & Outreach

Develop and implement strategic marketing plans to increase brand awareness and facility census.

Coordinate presentations and attend relevant conferences, health fairs, and community events to promote Linwood Meadows Care Center.

Admissions & Referral Coordination

Collaborate with the admissions department to ensure a smooth, efficient admissions process for prospective residents.

Follow up on inquiries and referrals, providing timely updates to internal teams and external partners.

Market Research & Analysis

Monitor and analyze competitor activities and market trends to identify opportunities for expansion.

Recommend strategies for service enhancement based on community needs and referral feedback.

Collaboration & Reporting

Work closely with the leadership team to align marketing efforts with organizational goals.

Prepare and present regular reports on marketing activities, outreach initiatives, and outcomes.

Qualifications

Education : Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).

Experience : 2 years of healthcare marketing, business development, or sales experience, preferably in a skilled nursing or long-term care environment.

Skills :

Excellent communication, presentation, and interpersonal skills.

Strong organizational and time-management abilities.

Demonstrated success in achieving targets and expanding market presence.

Proficiency in Microsoft Office Suite and CRM software.

Attributes :

Goal-oriented, self-motivated, and able to work independently.

Adaptable to changing market conditions and capable of strategic thinking.

Positive attitude with a passion for serving the senior population.

Benefits

Competitive salary plus commission structure.

Comprehensive health benefits (medical, dental, vision).

Paid time off (PTO) and holiday pay.

401(k) retirement plan with employer match.

Opportunities for professional development and career growth.

Join us at Linwood Meadows Care Center and make a meaningful impact in the lives of our residents and the Visalia community.

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