What are the responsibilities and job description for the Marketing Analyst position at PACTEC INC?
Description
PacTec, Inc., a global provider of flexible waste packaging is hiring a Marketing Analyst who will play a key role in collecting, analyzing, and interpreting data and research to make data-driven decisions and provide actionable insights. By leveraging analytical skills, they will contribute to the development of marketing and sales strategies and initiatives that drive business growth. We are looking for an ambitious team player to help us build into our next stages.
Key Responsibilities:
· Gather data from various resources, including digital marketing platforms, Google Analytics, and other relevant databases.
· Identify trends, patterns, and anomalies to extract meaningful insights.
· Collaborate with the marketing team and sales team to understand campaign objectives for tracking and measuring success
against predefined KPIs.
· Intake raw data and create reports that indicate key metrics or opportunities to enhance performance.
· Stay informed about industry trends, emerging technologies, and best practices in marketing analytics.
Requirements
- Requires a bachelor’s degree in marketing or a related field
- Analytic skills
- Teamwork skills
- Communication skills
- Budgeting skills
- Consumer research skills
- Problem-solving and decision-making skills
- Data visualization skills
